Marketer

Responsible of Online Advertising Strategy and Management, Budgeting, KPIs Monitoring in 9 countries (IT/ES/TR/GR/BG/AR/CL/SI/PT), Adwords/Bing ads/Facebook Ads/Linkedin Ads/Display campaigns/Remarketing/Email marketing, A/B Landing page Testing, Agency management

Responsible of Online Marketing Strategy, Budgeting, KPIs Monitoring, Creation and Management of all Consumer and B2B Marketing Campaigns in Italy, Management of Instapro brand in Italy, Management of a team of 5 Sales/Marketing professionals

Management of Social Media Advertising Campaigns, Management of Google Adwords Campaigns in EMEA, Management of Online content/ads Localization in French/Italian/German/Spanish/Dutch/Arabic/Russian/Turkish/Hebrew

Manage Localization processes and workflows with internal resources and external vendors, Manage Localization of all Marketing, Documentation, Software and Website content, Community Management of specific corporate Social Media pages on Facebook, Twitter, Google+ and Instagram, Contribute to the development and optimization of Social Media Advertising Campaigns, Contribute to the management and optimization of Google Adwords Campaigns, Target Audience Segmentation, Data Analysis and reporting

Manage Localization processes and workflows in the 4 main EU languages, Lead a small team of 4 in-house technical translators, Internal Localization Project Manager, Localization of all Marketing, Documentation, Software and Website content, Coordinate language related QA processes

Localization of all Marketing, Documentation, Software and Website material, Participate in language related QA processes

Translation and Proofreading: Software, online help, documentation, subtitles and Websites from English/Spanish into Italian using CAT tools such as SDL Trados, Wordfast, Catalyst, Idiom Worldserver and Workbench, Passolo, SDLX, STAR Transit. Project Management: Manage localization projects and coordinate the work of other freelance translators/reviewers/subtitlers/voice over artists and agencies.

Localization of all Marketing, Documentation, Software and Website material

Translate, review, test and proofread computer Software, Help, Documentation products, Websites as well as packaging & marketing material from English into Italian. Project Lead: Manage translation tasks within a Localization workflow and coordinate the work of In-house and freelance translators. Linguistic Testing: Test the localized Software builds User Interface and functionality. Software vs. Doc Check

Write and distribute Press Releases, organize and give interviews, organize and coordinate press conferences, Translate and Interpret for English/Spanish speaking journalists, Contribute to the realization of the self produced movie 'Genova. Per noi'