Project Manager
Events Manager
Dynamic Brand & Events Manager with international experience:
Have been living in France, China, Hong Kong and Sweden and worked in Retail in various senior positions in sales market organizations as well as head office roles.
Known for my curiosity and a history of establishing positive and transparent environment.
Adapting to new cultures and bringing a creative approach to displays, activations and events.
Passionate about crafting compelling Brand projects that drive customer engagement,
and a commitment to aligning Brand vision with Retail needs.
Dedicated and eager, I have a true dedication for Art, Fashion, Design and Web3.
Experience: 8 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🇫🇷 France
Residency: 🇪🇸 Spain
Experience
VISUAL MERCHANDISING MANAGER ASIA PACIFIC
SAINT LAURENT 2019 - 2021
Led a VM team of 15 members to new store openings; established visual styling and layouts. Developed VM guidelines for Retail to guarantee display presentation with 100% accuracy. Briefed Design and Architecture department on developing artworks pieces, windows and pop-up for stores. Budget and forecast responsibility for all Asia Pacific Visual function. Achievements: Establish Visual Identity strategy, Creation of Asia Pacific VM ambassador network, Develop team member into senior position, increased sale in the market by 25%, creation and implementation of Mix & Match Fashion workshop in Asia across Kering group.
VISUAL MERCHANDISING MANAGER CHINA
SAINT LAURENT 2016 - 2019
In charge of the implementation of visual standards across 30+ retail stores, resulting in a 15% increase in overall customer traffic. Worked 360 degrees with Merchandising, Retail and Marketing team which resulted to 30% sales increase. Managed and developed a team of 4 Visual Merchandisers and 32 Visual Merchandising ambassadors to reach daily target and KPI in the network. Assumed leadership of new store openings resulting in 15 successful launches with foot traffic over industry standards. Sourced external vendors to build props, pop-up, press showroom in China.
GLOBAL SENIOR VISUAL MERCHANDISER
SAINT LAURENT 2013 - 2016
Implemented visual standards increasing daily traffic. Successfully trained Visual Merchandising Managers in Asia Pacific, East Europe to maintain visual standards. Participated to international openings: France, Italy, US, Russia, Turkey, Kazakhstan, Thailand, Singapore, China. Achievements: Creation of worldwide guidelines.
COORDINATOR VISUAL MERCHANDISING
RALPH LAUREN 2010 - 2013
Coordinated store display in line with directives. Mentored 40 wholesale staff during Visual Merchandising Seminary on product and display techniques. Participated to the opening of Denim & Supply- Mood Mall store in Stockholm 2012. Developed mass seasonal floorplan to anticipate collection launch. In charge of merchandise planning processes to ensure relevant display layout.
Skills
project-manager
english
chinese-mandarin
french