Marketer
Dynamic Communications Professional
Dynamic communications professional with over a decade of experience in community engagement, event planning, and content creation, now channeling a passion for blockchain technology. Known for strong research abilities and a talent for translating complex technical concepts into engaging, accessible content. With excellent written communication skills, a keen understanding of crypto-Twitter and social media trends, and expertise in marketing strategies, I bring a detail-oriented approach to managing multiple priorities and driving impact in rapidly evolving industries.
Experience: 11 years
Yearly salary: $100,000
Hourly rate: $50
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Director of Marketing & Strategy
NEXT Village SF 2024 - 2024
Enhanced internal processes to streamline operations and broaden audience reach, strengthening the organization’s presence with targeted messaging. Led strategic planning and execution of major events, including the Spring Salon and Halloween in The Village, two fundraisers crucial to the nonprofit’s financial stability. Developed content and messaging strategies that drive engagement and support, contributing to the success of 700+ social, educational, and cultural events for over 500 seniors in Northeast San Francisco.
Account Director
Spectrum Science Communications 2022 - 2023
Led the planning and execution of Burt’s Bees’ flagship brand activation at the 2023 American Academy of Dermatology, boosting brand advocacy and industry credibility. Partnered with leadership and technical experts to design and execute targeted communication strategies and brand activations, aligning client objectives with KOL partners and industry trends. Forecasted client budgets with a +/-10% margin and consistently met billability targets, ensuring financial efficiency and client satisfaction.
Strategic Communications Consultant
Noverology 2019 - 2022
Developed and executed comprehensive communications strategies to increase visibility and engagement. Crafted compelling narratives and fostered media relations, securing high-impact coverage. Conducted consumer research to inform strategy, messaging, and content, attracting target audiences through innovative solutions.
Director of Marketing Communications
Stonehome Brewing Company 2017 - 2019
Led multi-channel marketing strategies, increasing brewery sales by 61%. Managed media outreach and inquiries, achieving significant regional and national coverage. Analyzed consumer behaviors and purchasing patterns to drive effective promotional campaigns.
Senior Account Manager
CSM Sport & Entertainment 2012 - 2017
Launched the Drone Racing League (DRL), generating over 2M impressions and $3M in publicity value. Planned and executed the World Championship of Xpogo in Helsingborg, Sweden. Revamped awards strategy, securing 25+ awards, including SBJ Best in Sports & Experiential Marketing. Contributed to the agency's B Corp certification process, achieving coveted certification.
Public Relations Intern
Falco Ink. Public Relations 2012 - 2012
Created press materials including pitches, news releases, and press kits. Assisted with film screenings, managing set-up, press check-in, talent management, and teardown.
Legislative Intern
Lisa Brown (D) State Representative, District 39 2012 - 2012
Conducted legislative research and contributed to policy development and community engagement. Drafted communications for Rep. Brown's 90,000 constituents, staying informed on current events.
Skills
brand-marketing
content-marketing
email-marketing
non-tech
pr
project-manager
social-media
marketing
english