Marketer
Crm Marketing Specialist
Passionate about blockchain technology, DeFi, and crypto assets, as well as integrating Web3 solutions into marketing strategies. Beyond work, I enjoy exploring art, design, music production, and fitness.
Experience: 7 years
Yearly salary: $80,000
Hourly rate: $80
Nationality: 🇩🇪 Germany
Residency: 🇩🇪 Germany
Experience
Interim Head of CRM
Bonify (SCHUFA) 2020 - 2020
Led the restructuring of retention and engagement strategies, introducing automated email campaigns and personalized user journeys. Built and managed a high-performing CRM team, optimizing workflows and increasing customer lifetime value. Developed data-driven email marketing strategies, including trigger-based automation and segmentation.
eCRM Marketing
ArtNight GmbH 2019 - 2020
Developed and managed automated retention campaigns, focusing on email marketing. Implemented dynamic email campaigns, referral programs, and CRM workflows for international markets. Conducted A/B testing and data analysis to optimize customer communication strategies.
Media Buying & Email Marketing
Smava GmbH 2017 - 2019
Managed large-scale email marketing campaigns with millions of recipients. Developed and optimized automated CRM workflows, including SMS and WhatsApp marketing. Led A/B testing initiatives to improve campaign performance and customer engagement.
Skills
crm
digital-marketing
email-marketing
growth-marketing
retention-marketing
marketing
english
german
italian