Product Manager

Increased user adoption and retention by 69% by redesigning UI/UX applying unique design psychology and principles from user research and user journey. Increased trading volume by offering lite version of app that had only trading related features targeting traders that attracted 25% new traders in span of 4 months. Improved Defi security with smart contract audits, reentrancy guards, timelocks, delay execution that ensured users availed flash loans easily. Built strong relationship across cross-functional teams and external vendors by implementing lean process of maintaining technical docs, developer and user guides for faster adoption. Achieved and maintained Product market fit by driving marketing strategy, GTM and distribution channel fit working closely with marketing, sales, design and engineering team. Established communication frameworks with internal team and stakeholders that reduced friction and improved clarity leading to a 25% faster delivery and improved overall project outcomes.

Accelerated the activation rate by 70% by creating optimized Google Ads through constant A/B Testing in mobile app with different user persona that increased 5M in MRR. Developed process to keep track of market trends and competitor analysis along with Rapid assumption Testing (RAT) of ideas to main features. Build a globally distributed cross-functional team of 20+ designers, engineers, data analysts, marketing and sales and significantly impacted product’s revenue by 25% in a quarter. Directed the product roadmap and strategy for a B2B SaaS platform, resulting in a 30% increase in annual recurring revenue. Continuously validated Product Market Fit (PMF) by conducting different A/B experiments and feature blackout through success metrics KPI’s with time interval of 4 - 7 months based on data.

Led a team of 15 (eng, designers and QA) shipping features ahead of target date for 3 consecutive quarters. Collaborated with backend engineers and optimized API response time by 5% faster. Improved entire codebase by optimizing CI/CD pipeline and introducing constraints for code quality. Boosted app cold start to 50%, by leveraging android profilers and optimized code. Improved performance of networking by 19% with image loading by analyzing memory, capturing areas causing latency and resolving the issues. Contributed to UX enhancement, product business strategy, helped backend team reducing number of bugs to <10%.

Lume - An IoT project which designed and developed to control the portable lamp using android phone from ideation to product launch. Initiated and Increased test coverage from 73% - 87% by including tests for all modules with the team. Collaborated with CTO and established process that reduced development time and improved whole SDLC. Improved user activation by reducing screen load time by 13% by optimizing the API from backend and app UI.

Gravy - An app for public to keep updated about ongoing events and insights, we developed news feed section. Implemented responsive design and also handled offline storage of storing data in sqlite. Engineered better app performance by 14%, included strategy design pattern, custom view. Contributed to complex API development with modular architecture that served over 250+ clients.