Marketer

• Worked with cross-functional teams on new product launches, contributing to the development and execution of innovative marketing strategies. • Supported innovation commercialization efforts, including packaging design, and planning for future innovation pipelines. • Assisted in project management, including developing timelines, coordinating regular meetings, and ensuring timely actions to meet critical milestones. • Contributed to the Stage & Gate process.

• Assisted Manager in executing the brand’s growth agenda by supporting key elements of the annual business plan. • Contributed to the planning and execution of breakthrough consumer communication campaigns and media strategies across multiple mediums. • Oversaw social media strategy to align with brand objectives. • Supported with high-priority youth pipeline programming across key sports. • Presented analytical reports to senior management, analyzed brand and category data for business recommendations. • Managed multi-million-dollar marketing budget.

• Supported the brand marketing team in developing and executing strategic brand initiatives. • Contributed to the development of marketing materials, including print and digital advertisements, packaging designs, POS displays, and promotional materials. • Facilitated effective communication and coordination between internal stakeholders and agencies, ensuring alignment on project objectives, timelines, and deliverables. • Supported with budget management, including opening purchase orders in 1C and tracking expenditures. • Prepared and presented analytical reports to senior management.

• Worked with TV+ and Lifebox applications. • Supported the creation of product marketing materials, including product messaging & value propositions.

• Assisted in content creation for social networks, such as YouTube and Instagram. • Monitored subscriber activity and generated reports to measure the effectiveness of marketing initiatives.

• Developed and executed marketing strategies. • Created and managed comprehensive marketing campaigns across multiple channels, including social media, email marketing and content marketing. • Utilized social media platforms to built a strong online presence, including content creation & community engagement. • Handled multiple digital accounts, such as Facebook, Instagram, and LinkedIn. Wrote articles for the company's Medium account. • Conducted market research and competitor analysis to identify market trends & opportunities. • Led design initiatives and collaborated with team to create visually compelling and user-centered design solutions for a diverse range of projects. • Developed and executed design concepts, including graphics, illustrations, layouts, and multimedia elements, to meet project objectives and brand guidelines. • Created engaging visual content for various marketing channels, such as social media, website & email campaigns. • Collaborated with product team to develop effective and visually appealing user interfaces and user experiences for digital platforms and products. • Utilized industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma, to create high-quality design deliverables. • Worked closely with developers to ensure accurate implementation of design elements and maintain design integrity throughout the development process.