Marketer

Accelerated SuperFi’s growth by leveraging industry connections to onboard KOLs, communities, and project founders, driving 5.4M+ impressions and 70K+ new followers in 10 days, with globally trending hashtags. Secured key clients, bootstrapping SuperFi’s early user base, driving 150K+ unique users and 3M+ engagement actions in just two weeks.

Secured high-volume event partnerships across Asia, driving 60K+ user acquisitions and $150K in ticketing sales revenue. Provided strategic insights and leveraged Web3 industry connections to scale NFT ticketing adoption, expanding community engagement and brand presence.

Acquired 8,000+ users in the first month, sustaining 20% monthly growth over six months while driving a notable increase in user retention. Led comprehensive market analysis and spearheaded strategic planning with C-suite executives, identifying key expansion opportunities in the crypto market. Spearheaded the development and go-to-market strategy for a new marketplace and launchpad platform.

Raised $3.8M in Ethereum through NFT sale across two launches. Forged high-impact partnerships and executed cross-marketing campaigns, securing 250+ crypto-native KOLs and top Web3 communities, significantly boosting visibility and adoption.

Led deal negotiations, securing 15+ token listings, resulting in a 20% increase in trading volume and higher user engagement. Cultivated and managed a pipeline of 60+ strategic partnerships across DeFi, GameFi and NFTs.

Accelerated the expansion of 5 new F&B outlets in the free-flow bar concept, achieving profitability for all outlets within 24 months and increasing annual revenue by 60%. Negotiated and secured 18 new supply contracts with MOT merchants and vendors, driving a significant 60% increase in MOT trade revenue within 12 months.

Built Singapore’s largest grassroots student promoter network, with 2,000+ ambassadors driving event marketing and brand activations. Worked closely with organizers to produce and execute high-profile IP events, including Ultra Music Festival, It’s The Ship, ZoukOut, and other major large-scale productions.

Oversaw the entire product lifecycle, from ideation to launch of the company's lifestyle influencer talent gifting social app. Developed and implemented strategic business development initiatives, resulting in a 30% increase in partnership deals with top lifestyle influencers across Asia.

Led the successful execution of 10+ large-scale events, each drawing 10,000+ attendees, key productions include the Bryan Adams Concert, Armin Only Embrace Music Festival, Jessica (SNSD) Concert, and Christmas Wonderland.