Marketer

Created and refined Meta Ads campaigns while exploring new channels like CPAS, resulting in a 300% sales boost and an impressive 35.5X ROAS within two months. Crafted highly targeted e-commerce (Shopee) ads that led to a IDR 50M+ revenue , successfully overcoming intense competition in the kids' fashion market—an achievement that was previously out of reach. Leveraged analytics for performance monitoring and market insights, enabling ongoing optimization through data-driven reports.

Managed and optimized paid advertising campaigns across Meta Ads, Google Ads, and Shopee Ads leading to a 50% sales growth and an outstanding 22.15X ROAS in just four months. Developed and executed digital marketing strategies, producing over 100+ content pieces and reaching 300,000+ users with a 2.6% engagement rate within four months. Enhanced e-commerce performance on Shopee, driving a remarkable 300% increase in e-commerce sales.

Served as on-camera talent, delivering engaging content for social media and producing high-quality video materials. Developed, executed, and refined content plans and briefs for Honda products to strengthen brand positioning. Collaborated with the production team to enhance video storytelling, ensuring alignment with brand messaging and audience preferences.

Led a team of 10 individuals across three divisions (content creation, ads, and lead management) to execute diverse digital marketing campaigns effectively. Executed strategic paid advertising campaigns using Meta Ads with a budget of Rp 2.000.000, generating 60+ high-quality leads and earning IDR 200M+ in revenue and achieving an overall ROAS of 109.05X. Designed and implemented digital marketing initiatives featuring 80+ pieces of contents for Instagram and 80+ contents for Tiktok, achieving nearly 80K+ organic views across both platforms with an impressive 3.5% engagement rate, surpassing industry benchmarks. TikTok activation initiatives and Instagram rebranding efforts to enhance brand visibility and engagement. Optimized Google Business Profiles to improve local search visibility, drive customer engagement, and enhance credibility.

Achieving a 50% sales growth in e-commerce sales per year during year 2022-2024. through Shopee, TiktokShop, and Lazada. Regalis Shopee Page: Maintained a top-rated seller status with a rating of 4.9/5, achieving over 10,000 successful transactions within 2 years through optimized product listings, customer service excellence, and effective promotional strategies. Regalis TikTok Shop: Managed operations that resulted in the sale of over 130,000 items in 2 years, by leveraging digital marketing strategies and real-time engagement with customers. Regalis Lazada Page: Achieved a 97% positive rating and more than 10,000 successful transactions within 1 year by implementing targeted campaigns, competitive pricing strategies, and building trust with customers.

Develop and maintain strong, long-lasting relationships with key partners in the aviation training industry. Provide regular updates/ reports to internal team on partner activities, successes, and challenges. Negotiate and manage partner contracts, agreements, and terms of engagement with the help of Legal & Compliance division. Contribute to the development of our training center to enhance market reach. Monitor and analyze team performance to ensure alignment with company objectives.