Sales Representative

- **Achievement of Performance:** Achieved $1.2M GMV with a 15.1% gross margin for a new Wayfair North America account within 8 months, and reached $6M with an 11.2% gross margin the following year. Became one of the top 5% most promising stores in the outdoor furniture category in North America within 12 months, earning WPP qualification. Successfully launched Temu North America's semi-hosted model from 0 to 1 in 4 months, achieving a month-over-month growth rate of 220%+ in Q4 2024, with sales catching up to the Wayfair store. - **Team Management:** Managed a Wayfair team of 5, a Temu team of 3, and a Philippines customer service team of 2. Focused on recruitment, development, and retention, conducting weekly/monthly/quarterly meetings and monthly one-on-one performance reviews to ensure each team member understood goals and resources. Took full responsibility for the team's overall performance. - **Data Analysis:** Consistently monitored key metrics such as markup rates, front-end pricing, ad spend, ACOS, inventory levels, and days of supply, analyzing year-over-year and month-over-month trends as well as anomalies. Enabled the team to quickly identify and resolve issues, ensuring optimal rates and efficiency. - **Process Optimization:** Continuously adopted new tools and designed improved workflows and systems. Implemented shared data dashboards for real-time monitoring, enhancing team efficiency and reducing losses. - **Product Development:** Conducted in-depth market research for outdoor and indoor furniture using Wayfair Consumer Insights and Amazon Seller Sprite data. Oversaw the entire process with the supply chain team until bulk samples were approved. - **Innovation Projects:** Spearheaded four new initiatives from 0 to 1, including local U.S. photography, Philippines customer service team management, operations support team, and expansion into new platforms such as Lowes, Homedepot, and Overstock.

- **Strategic Planning:** Led strategic planning initiatives, breaking down objectives into phased goals, and established comprehensive management systems. The largest project I secured was the Hangzhou European & American Financial City project, with a total contract value of 16 million RMB - **Team Management:** Managed a business development team of 7, fostering good work habits among new hires and ensuring PDCA (Plan-Do-Check-Act) for every project. - **Project Management:** Assisted in overseeing and confirming project planning and operations management, including project evaluation, cost control, progress tracking, and risk identification. - **Client Acquisition:** Identified potential market clients and managed client follow-ups, deeply understanding client needs and optimizing client portfolio structure. - **Business Reception:** Hosted visits from senior leaders, arranged reception itineraries, and expanded and maintained relationships with government agencies and key clients. - **Client Relationship Management:** Spearheaded offline events such as appreciation dinners, client care programs, annual meetings, and team-building activities. Led the planning and execution of event strategies, managed on-site coordination, and strengthened client-company relationships to improve client conversion rates.

- **Strategy Execution:** Executed company strategies based on business objectives, managing up to 5 projects simultaneously and completing a total of 200+ headcount (HC) placements. Guided the development and implementation of HR-related policies and regulations, ensuring smooth employee labor relations management, position and rank management, and employee administration. Oversaw the configuration, upgrade, and maintenance of the HR information management system. - **Client Relationship Maintenance:** Regularly engaged with clients to understand project progress, promptly addressed client needs, and ensured their implementation. - **Digital Transformation:** Participated in the development of the company's B2B platform, translating client requirements into development tasks and effectively managing key stakeholders. - **Policy Learning:** Stayed updated on government subsidy policies and assisted clients in securing support to boost their business growth.

- **Sales Management:** Developed detailed sales plans based on store operations, broke down task metrics, and conducted phased performance evaluations to ensure business objectives were achieved. - **Market Research:** Gathered insights on niche markets, target customer segments, and competitor activities within the region. Adjusted team incentive policies promptly in response to market dynamics. - **Brand Policy:** Analyzed commercial policies of luxury brands, monitored the achievement of key performance indicators (KPIs), and secured manufacturer rebates to maximize team profitability. - **Customer Complaint Resolution:** Addressed customer complaints, executed timely crisis management. Employed adaptable communication strategies to mitigate financial losses for the team. - **Performance:** Maintained a client base of over 1.4K+ customers and achieved cumulative annual sales of 3.5M SGD.