Marketer

Crypto-native marketing strategist with over 4 years of experience building and scaling Web3 products across DeFi, trading infrastructure, AI agents, and blockchain data platforms. I specialize in go-to-market execution, growth campaigns, and product storytelling — helping teams craft positioning, educate users, and drive measurable adoption.

My expertise spans both in-house and agency environments, where I’ve led user acquisition efforts, structured KOL and partner marketing, launched multi-phase educational quests, and built narratives that simplify complex blockchain systems. I’ve worked cross-functionally with product, legal, and business teams to align GTM initiatives with roadmap objectives, while managing content pipelines and growth ops.

I’m deeply integrated in the Web3 ecosystem and bring a strong understanding of user behavior, cross-chain mechanics, stablecoin usage, and the DeFi lifecycle. Whether launching new features, supporting sales enablement, or driving product-led community engagement — I combine strategic clarity with tactical speed, always focused on impact, iteration, and value creation.