Marketer

Developed GTM strategies & performance campaigns for brand building, community growth, KOL collaborations. Curated social content in various formats - tweets, threads, blogs, PR articles, videos, and tutorials for user growth and engagement. Led a strategic community growth of 7000+ ML Engineers through innovative competitions and points programs. Strategised and collaborated with 500+ KOLs for brand visibility and user acquisition. Developed ad campaigns for user acquisition on X and LinkedIn.

Expertise in creating comprehensive growth strategies tailored to diverse user segments. Strategized GTM for social platforms, PR, partnership collaboration, website content & offline event collateral. Led market research and strategized content for brand positioning and brand story. Collaborated with news platforms and agencies for official PR releases. Nurtured and engaged 110k+ member community on X and 34k+ on Telegram with content calendar and engagement campaigns.

Led Strategic Marketing Planning With A Primary Focus On Twitter. Spearheaded strategic marketing planning focused on Twitter, leading to a 30% increase in user engagement. Managed campaigns for community engagement and revenue growth on platforms like Galxe, Magic Square, Gleam, Link3, etc. Managed high-impact campaigns resulting in a 50% increase in user acquisition through Airdrop campaigns, incentivized acquisition, targeted Google Ads and Twitter initiatives. Collaborated with micro and macro influencers for brand awareness campaigns through YouTube.

Developed Marketing Strategies & PPC Campaigns On FB, IG, Google Ads & Twitter. Developed PPC campaigns across multiple platforms leading to a measurable increase in conversion rates by over 25%. Managed and optimized Twitter ad campaigns for engagement and follower growth. Supervised a team of four members and formulated Go-To-Market strategies.

Managed Influencer Marketing Channel And Curated Content Across All Products. Curated influencer outreach, onboarding plan and executed them for promoting brand awareness. Developed and executed SEO and Social Media strategies and campaigns.

Championed B2B/C Marketing, Orchestrated City Forums, And Fostered Collaboration. Created and optimized Google Ads campaigns to track conversions at various funnel stages. Managed and optimized Twitter ad campaigns for engagement and follower growth. Supervised a team of four members and formulated Go-To-Market strategies.

Conceptualised, Executed, And Assessed Customer-focused Marketing Campaigns. Devised on ground promotional activations in BMTC branding, flea markets, NP boards, Flyers and blood donation camps for brand awareness and lead generation. Managed online presence through social media handles. Established processes and schedules for vendor management and contracting. Formulated innovative offers and incentives for user acquisition.