Ux Researcher Expert

Led and managed end-to-end generative and evaluative UX Research for digital experience, worked across 4 product teams, including a GenAI product (0-1 phase), driving a 39-point NPS increase and an 81.25 SUS score with 3000+ weekly visits and a 63% conversion rate, proactively tracked UX metrics, analyzed data monthly and delivered research-driven insights to product teams. Collaborated cross-functionally with international teams (UX Researchers, UX Designers, Product Owners, Product Managers, Analytics, Engineers, Scrum Masters), maintaining 100% sprint throughput. Managed high-level stakeholders (Directors, Senior Directors and Program Managers) to align research initiatives, improving stakeholder satisfaction by ensuring seamless collaboration. Developed strategic UX Research roadmaps aligned with product goals, supported product evolution from ideation to delivery. Designed discussion guides and recruitment screeners, engaged 70+ participants for research sessions using the User Interviews platform. Created and implemented surveys via Qualtrics to gather data and conducted quarterly competitive benchmarking and heuristic evaluations for UX improvements. Performed in-depth competitor analysis, driving a 10% monthly increase in conversion rates. Optimized information architecture through card sorting and tree testing using Optimal Workshop. Utilized Decibel to analyze user sessions and address pain points, resulting in a 12% increase in monthly user engagement. Conducted end-to-end UX audits using the Baymard UX Audit tool and provided detailed insights for design improvements aligning product goals. Analyzed all the data (qualitatively & quantitatively) and compiled research insights into engaging final reports and recommended high-priority design changes aligning product and business goals.

Played the role of one of the founders of the UX Research department, helped Senior UX Researcher and the Group Product Manager to establish and manage the UX Research process within the company. Worked on various product offerings for B2B and B2C clients in EdTech, Healthcare, Automotive, Fintech, Travel and Hospitality, Real Estate, etc. Partnered with Product Managers, UX Designers, and Sales to align research needs with product stages, conducting end-to-end UX Research. Conducted thorough secondary research where needed, prepared discussion guides, made recruitment screeners and successfully recruited participants for the insightful research sessions. Conducted 70+ in-depth user interviews, created personas, user journeys and empathy maps and delivered research-driven insights for feature development. (Major focus was on the Gamification of the products), performed ethnographic research, tracked product usage with Pendo and FullStory and provided actionable insights for UX improvements. Analyzed qualitative and quantitative data and communicated findings in a clear, concise and visually appealing way to key stakeholders driving meaningful action based on research insights.

Worked on projects from companies of all scales and from all walks of life - FinTech, EdTech, B2C, D2C, Online Dating, etc. Had been involved in making recruitment screeners, recruiting participants for the research and preparing discussion guides. Conducted secondary research, competitive benchmarking, surveys, user interviews, A/B testing and card sorting, collaborated, coordinated and analyzed the data (quantitatively and qualitatively) with the team. Compiled all research findings, prepared the final reports, presented the findings to the internal team and the clients, recommended changes in the UI of the platform and showed the way forward, this helped our clients provide a delightful and successful user experience to their users.

Focused on finding reasons why users are shifting from B2C to D2C sites for their purchases and finding user pain points while shopping on the Amazon app, conducted 44 in-depth interviews and user journey sessions. Qualitatively analyzed all the data and coordinated with the team to interpret it effectively, compiled all research findings and prepared final reports, recommended changes in the UI of the platform, this helped Amazon to win back users and make them buy from it.

Focused on enhancing the mobile onboarding experience for a Shopify mobile application and finding user pain points. Conducted 23 in-depth interviews and concept testing moderation, qualitatively analyzed all the data and coordinated with the team to interpret it effectively, compiled all research findings and prepared final reports, and recommended high-priority design changes, this helped Shopify maximize the adoption rate of the mobile application among users.

Performed a focused ethnography on children with special needs to find learning problems they face and scope of improvement, planned, recruited participants and conducted 18 in-depth interviews with the parents to understand the learning style of children. Proposed and implemented 'Chunking' as a new method of learning, led to strong and long-term learning among children.

Focused on disrupted communication between educators and differently-abled children. Planned, recruited participants and conducted 15 in-depth interviews and 2 focus groups. Analyzed and reported findings. Introduced visual and gesture-based communication, enhancing educator-child understanding.