Marketer

Development and execution of B2B and B2C marketing strategies for Microsoft, HP, Kraken Rum and House of Spirits, including email marketing, ads, organic social media and platform management. Part of the account team that increased the contract by £300,000 through upselling enhancements of Kraken Rum Rewards Platform. Managed Rewards Platform, which included Merchandise E-commerce Store, Incentives Management, Strategy, Content Marketing. Ran an email marketing campaign and sold £90,000 worth of Rum, accounting for 80% of total sales, and driving substantial brand growth. Recruited 3,000 new rewards program members via social media and email campaigns. Event Management for HP and Westcoast: Expo, Industry Panel Event, Sales Floor Days. Production of onboarding documentation for future employees.

Lead gen campaigns with a 30% reply rate, onboarding 20 new leads through a targeted bidding campaign on Upwork. Closed an upsell deal worth $100,000, day-to-day account management and relationship building with client from crypto industry.

Developed & executed digital marketing strategy, which doubled website conversion rate & 10x inbound leads traffic within just the first few months of implementation. Produced effective decks and marketing materials for sales & marketing to showcase the agency’s brand and unique offering. Managed agency’s directories & awards submissions, yielding a 60% spike in conversion rate & quadrupled partnership requests. Led successful social media campaigns, resulting in 50 new B2B leads and a 50% surge in followers across multiple social media platforms. Managed 4 people marketing team, driving them to achieve company KPIs while supporting their professional growth and individual goals.

Account & PR Project Management, execution of 7 campaigns. Editing, proofreading & publishing articles about web3, cryptocurrency, investment, and blockchain using WordPress. Conducted research on the motivations of users and customers to tackle the pain points of our clients more efficiently.

Modeling Booker and Scout: looking for new phases, sharing them on social media and with clients for booking. Developed TikTok as a new social media channel for the company, which expanded the company’s brand recognition among both models, which are looking for a mother agency and brands that are looking for models to shoot. Produced several feedback videos on YouTube that increased Prime Model Management’s reputation within modeling circles. Constructed an Instagram profile for the modeling school, executed a social media campaign, which attracted 20 new students to the modeling school.