Strategy Expert

Strategy Director

I am strategy director of gamefi project focus on Web3 monetization and previously work in a crypto exchange for marketing side.I also worked as the head of Digital Financial Line at a global leading Blockchain company and native Web3.0 builder.

Currently, I am the founder of a Web3 equal rights DAO, willing to break the barriers between web2 and web3.

I have multi-skilled compound background ( finance investment + exchange experience+ mutiple web3.0 projects)with a high sensitivity to the web3 industry and excellent documentation skills(Go-to-market strategy, User growth Operation Plan, PR articles, whitepaper and tokenomics),innovative thinking, good business negotiation skills and abundant web3.0 industry resources ( Media/KOL/Project/Community).


Experience: 5 years

Yearly salary: $100,000

Hourly rate: $60

Nationality: 🇨🇳 China

Residency: 🇨🇳 China


Experience

Strategy Director
Ambrus Studio
2024 - 2025
1.Tokenomics Design & Token Listing Activities: Design innovative tokenomics for the web3 projects and complete the writing of white paper; Lead all series of work about token listing on DEX&CEX:establish cooperation with DaoMaker, Cetus, and Turbos, and complete IDO fundraising and related airdrop activities. Communicate listing details with Gate, Kucoin, BingX etc., negotiate prices, complete TGE related work and cooperate with exchanges to complete market activities. 2. Marketing,Branding & Community Management: Formulate market and community strategies to ensure market positioning and influence, develop budget and marketing plan, PR response to public opinion crisis and increase community activity. Identifying target audiences for brand positioning, creating high quality content marketing, fostering a supportive and inclusive culture, and continuously optimizing approaches through data analysis and feedback mechanisms to enhance brand impact and community engagement. The number of users increased by more than 500,000 in 3 months. Number of KOL partners: 100+. Design Campaigns such as joint airdrop, ranking airdrop, referral rewards, trading competition and ect. 3. Investor Relations & Business Development: Assist in fundraising efforts and build strong relationships with investors and stakeholders. Project financing amount: US$9 million. Identify and establish partnerships in Web3.0(such as DeFi protocols/AI partners) that position E4Cverse as a central player in Web3.Establish cooperation with Cetus, Turbos, Aicean, DeagentAI, Bitget Wallet, YGG, Pixel, Moon Protocal and Sui Foundation etc. 4. Strategic Planning & Operation: Formulate the development and operation strategy and operation plan, combine web3 hot spots such as AI & RWA & Meme to formulate effective strategic directions and unique narrative. Develop operational plan and work closely with internal product and develop teams to ensure the execution and operation of the project. 5. Product Strategy & Development: Formulate product strategies and product development routes, such as product research, market research, competitive product analysis, planning, and positioning, to ensure that the company's product direction has a competitive advantage in the market and is consistent with the white paper and token economic model.
Marketing Manager
Ceex
2023 - 2024
1. Market Promotion Strategy Development and Execution: Based on industry trends and product positioning, develop and execute marketing plans, including online and offline activities, community operations, and media partnerships, to drive the growth of the exchange and brand positioning. Design campaigns include: Deposit Trading Competition, Project Learning Competition, Register and Complete KYC Competition. 2. Brand and Content Operation: Oversee the company's promotional content and brand image within the cryptocurrency exchange community and across major social media platforms (such as Twitter, Telegram, Discord, etc.), enhancing exposure and user engagement. 3. Data Analysis and Effectiveness Evaluation: Track and analyze data on promotional channels, event conversion rates, and user behavior, optimizing strategies based on results to ensure the achievement of growth targets. 4. Collaborative Resource Expansion: Identify self-media and partners(web3 projects/KOL) to collaboratively plan impactful marketing activities, expanding project reach. 5. Project Management and Implementation: Independently responsible for the execution of specific projects, coordinating internal teams and external resources to ensure timely high-quality delivery and achievement of goals.
Financial Solution/Product Leader
WANXIANG BLOCKCHAIN
2019 - 2023
1. From 0-1 plan the company's digital financial service platform, plan the digital financial product module and digital financial application scenarios, accomplish nearly 100 financial solutions (Virtual Moneylender, Park Finance, Industrial Internet Finance, Live E-Commerce Finance, Medical Finance, etc.);Responsible for market research of digital finance, development of product route positioning, business solution output, and business model innovation; 2. Leading the construction of a blockchain-based supply chain financial accounts receivable financing platform, with a transaction size of RMB 35 billion so far; 3. Designed supply chain finance solutions and products for a blockchain-based vehicle logistics financing platform, and so far has raised more than 200 million yuan in financing; 4. Lead the construction of supply chain financing platform for small and medium-sized enterprises under the weak confirmation scene,such as Industrial Internet Finance and Live E-Commerce Finance. 5. Design real world asset(RWA) platform which is a financial product solution for companies from Trafi to Difi based RWA protocols . The RWA platform aims to reserve credit assets and equity assets for issuing STOs on compliance exchanges. 6. Responsible for assisting in business promotion, business model design, business project management, and business ecosystem construction; Coordinate BD、R&D and other resources to enhance business scale and achieve commercial results;

Skills

growth-marketing
strategy
english
chinese-mandarin