Marketer

Restructured and transitioned a luxury travel client’s engineering and marketing departments from waterfall to agile production and rebuilt their launch and marketing motions, resulting in faster project/program launch cycles. Researched, identified and roadmapped new product offerings for a Fortune 50 technology company’s smart-home line through customer, stakeholder and expert interviews, gap analysis, technical evaluations and rapid prototyping. Independently ran interviews and analysis (qualitative and quantitative), engaged frequently with client’s C-Suite executives and regularly developed and delivered presentations across all levels of leadership.

Responsible for all marketing and partner efforts in North America from ideation through reporting and optimization for SaaS platform Partnerize and all global marketing for SaaS platform BrandVerity (subsidiary brand). Core KPIs included acquisition (new to file and lead progression), retention (NPS, referrals, and churn), brand/awareness (organic traffic, paid media dynamics), and partner success (partner NPS, rev and lead gen), exceeded goals 11/13 quarters. Advocated for and grew partner marketing channel from obsolescence to a core acquisition and brand tool through the development of scalable partnership frameworks, resulting in the channel becoming a primary business driver. Managed global marketing operations; implemented lead scoring and routing system across Salesforce and Hubspot to effectively nurture and route prospects, owned department SOPs, and led vendor and agency management. Owned key partner relationships and initiatives, creating millions in new + expansion revenue opportunities and lead gen. Led the development and operationalization of new growth channels (video, event, experiential and direct mail) which lowered overall CPL/CPO while increasing social engagement, web traffic and content downloads. Led cross-functional and global projects with sales, creative, legal, product, and data insights teams, ensuring clear and consistent communication standards are upheld, risks are identified, and deadlines are hit. Responsible for global product marketing; primarily focused on product/feature launches and development, feature adoption and expansion, sales enablement, and user feedback. Owned budget management across activation channels like partnerships, events, and agency and tech procurement, successfully leading cost reduction efforts resulting in decreased contract cost, preferred terms and improved reporting.