Marketer

Marketing Leader | Web3 Growth Strategist

Marketing Leader with 10+ years driving growth and ecosystem expansion in Web3 and fintech. Proven track record launching blockchain products, scaling startups from zero to multi-million-dollar valuations, and orchestrating viral token launches and community-led network effects. Adept at leveraging data-driven strategies, decentralized models, and strategic partnerships to accelerate adoption and revenue in complex markets.

Experience: 11 years

Yearly salary: $150,000

Hourly rate: $100

Nationality: 🇮🇳 India

Experience

Marketing Director

Human Protocol

2021 - 2023

Rebranded and positioned Human Protocol as a decentralized workforce platform. Led a 13-person marketing team, developed go-to-market strategies, and forged key industry partnerships. Delivered record-setting token sale and viral product adoption, establishing Human Protocol as a Web3 benchmark.

Chief Marketing Officer

Trastra

2020 - 2021

Directed marketing in EU for Visa-partnered crypto-to-fiat payment startup. Created brand and user experience strategies focused on crypto mass adoption. Scaled user base and revenue through innovative lifecycle marketing, referral systems, and geo-targeted campaigns.

Acquisition Manager

Crypterium

2018 - 2020

Drove global user acquisition for a KPMG “Emerging 50 Rising Stars” crypto bank, leading omnichannel campaigns (PPC, SEO, display, paid social, affiliates, email, content, influencers) to accelerate user growth and revenue. Managed budgets, optimized ROI using advanced analytics (Google Analytics, Amplitude, Appsflyer), and built a high-performing team. Identified and launched new growth channels, keeping Crypterium at the forefront of crypto payments innovation.