Marketer

Partnered with executive leadership to shape go-to-market strategy and KPI frameworks, researching market and competitive benchmarks to set targets and pace spend. Assisted in preparing a $1.5M user-acquisition budget with performance agencies and ran its first campaigns, driving 25K+ early-access Steam wishlists at a ~$1.50 cost-per-wishlist. Prepared full-funnel paid media for X, Instagram, and TikTok, and helped set up cross-platform tracking and attribution — pixels and tools like Gamesight linking social to Steam. Owned and ran the launch content engine across 10 channels (Discord, X, Instagram, TikTok, YouTube, Reddit, Medium, Steam, Facebook, and email), partnering with the art team and video producers on creative production. Built and hosted a custom community dashboard using AI and no-code tools, gamifying progress toward the launch wishlist goal to drive participation and engagement. Overhauled and administered the official 60K+ member Discord server for launch — channels, roles, and moderation — and led the moderator team.

Oversaw the stand-up of two affiliated foundations in the Cayman Islands and BVI, coordinating their operational setup and bridging leadership and the parent studio through a token launch and listing. Architected the governance and incentive framework for a new DAO community program and drafted its founding and technical documentation. Led the online storefront launch for a one-time digital collectible sale, coordinating outside vendors and partners through build and go-live. Owned community and social strategy across Discord, Telegram, and X, directing content and leading the moderator team to grow engagement and retention. Monitored community sentiment and competitor activity, surfacing trends and managing crisis escalation to inform messaging and positioning. Served as the primary point of contact for the token community and investors, fielding questions and resolving support requests across channels.

Helped grow the pre-launch community to 500K+ across Discord, X, Reddit, Medium, and YouTube, partnering with influencers and allied communities to expand reach. Recruited and directed dozens of creators and influencers across pre-launch campaigns and activations. Organized community, partner, and influencer events and collaborations, creating supporting assets and managing partner communications across email, video, Telegram, and Discord. Helped launch two digital collectible drops — a $500K original collection that rewarded holders with early game access and in-game assets, and a free 10K-unit mint that drove ~100K new social followers. Sourced and screened 100+ partnership and deal-flow opportunities, running due diligence on fit and quality to surface the strongest for the team. Served as in-house subject-matter expert on the market and competitive landscape, delivering research and strategic insights to the business development and marketing teams.

Helped lead the modernization and growth of a commercial building services contractor over an 11-year period, building a direct-outreach engine that expanded the client base and contributing to a ~15% CAGR. Led process improvement across the business, replacing legacy DOS systems with QuickBooks accounting, GPS-enabled time tracking, and project-management tools to run leaner and support growth. Rebuilt the company’s brand and digital presence from the ground up, launching its first website and marketing collateral to win commercial accounts. Identified emerging demand during the pandemic and launched an electrostatic disinfection service line that offset declining commercial-cleaning revenue. Owned commercial contracts from proposal through execution, drafting service agreements, negotiating terms, and managing long-term client relationships. Supported people operations for a 40+ person team, handling recruiting, hiring, scheduling, training, and payroll.

Kept client campaigns on schedule, coordinating timelines, assets, and approvals across the creative and account teams. Drove projects across multiple accounts day to day, tracking status and coordinating vendor and freelancer deliverables.

Built and launched the store’s first e-commerce platform on Magento, opening the online sales channel for a two-store startup retailer and owning the product end to end. Designed and launched a customer loyalty program across both locations, building the rewards structure and enrollment flow. Launched and ran the stores’ Facebook marketing, organically growing the page to several thousand followers and driving traffic online and in-store.