Marketer

• Managed all CRM digital projects from conception to execution • Collaborate with Digital Strategist on proper execution and working towards overall marketing goals • Instrumental in design of all CRM webpages on the Abbott CV website in Adobe Experience Manager • Led Marketo lead generation from automation to proper list importation • Managed creation, design and execution of all Abbott CRM marketing emails • Managed the implementation of Abbott CRM’s Marketo instance working with 3rd party vendor • Managed overall CRM Marketo instance. This included marketing automation and overall database health • Led all social media efforts for Abbott CRM from LinkedIn and X, to social media primers for sales field. • Managed Abbott CRM’s YouTube channel • Managed Abbott CRM’s webinar platform vendor Livestorm • Led creation of OFT email templates for leadership and sales to utilize • Instrumental in creation and execution of Abbott CRMs biweekly newsletter sent to 1800+ sales and leadership

• Met weekly with Director to plan monthly and quarterly goals for Digital Marketing product launches and digital brand awareness • Worked with department heads of Marcom, HR, Training, etc. to ensure that projects were aligned with Luminex standards • In 2020, took Luminex's social media following across LinkedIn, X, Facebook, and Instagram to over 215,000 social media followers from 20,000 followers in 2019. • Oversaw day-to-day operations of project/content development, updates to Luminex’s website and social media management • Managed the development of all Luminex’s email, social and digital campaigns, including executing paid campaigns designed to reach targeted audiences in the Molecular Diagnostic and Research industries • Effectively managed ad campaign spend and overall social media budget • Instrumental in the design and execution of Luminex’s Digital UX web transformation over the last 3 years • Led and executed Luminex’s COVID-19 related digital marketing initiatives, including all newly released testing products for the coronavirus • Used analytics and metrics and other sources of data to communicate plans to executive team and board of directors • Compiled and managed metrics of web content and campaign performance • Provided support for product promotions and communicated project progression with stakeholders • Acquired blue checkmark verification status during the COVID-19 pandemic, for Luminex's Twitter and Facebook page as an authentic page for a public figure, media company or brand. • Managed all aspects of HubSpot marketing automation platform including data management, list growth, email marketing campaigns, landing page creation and synchronization with Salesforce • Managed all elements of Luminex corporate website to add and update content and build new website landing pages while adhering to branding standards and guidelines • Provided strategic development of digital marketing campaigns • Managed all Luminex social media platforms including Twitter, Facebook, LinkedIn, Instagram and YouTube • Managed Luminex corporate Intranet content and web development • Content review and management of corporate and internal websites, email marketing, and lead generation and nurturing programs • Managed internal and external departmental audits • Provided made consistent improvements to website design using HTML/CSS/PHP • Provided cross-departmental training for best practices • Assisted with website testing, review, and reporting, and provide internal technical support • Monitored SEO performance and executed SEO strategies • Troubleshoot development and production problems across multiple environments and operating platforms

• Project management of all digital marketing requests through completion • Led and executed UX design and web development integration of $75M Millipore-Sigma Flow Cytometry acquisition, onto Luminex’s corporate website • Managed all aspects of HubSpot marketing automation platform including data management, list growth, email marketing campaigns, landing page creation and synchronization with Salesforce • Provided support for product promotions and communicated project progression with stakeholders • Managed all elements of Luminex corporate website to add and update content and build new website landing pages while adhering to branding standards and guidelines • Provided strategic development of digital marketing campaigns • Managed all Luminex social media platforms including Twitter, Facebook, LinkedIn, Instagram and YouTube • Managed all Luminex social media strategy, including executing paid campaigns • Compiled and managed metrics of web content and campaign performance • Managed Luminex corporate Intranet content and web development • Content review and management of corporate and internal websites, email marketing, and lead generation and nurturing programs • Managed internal and external departmental audits • Provided and made consistent improvements to website design using HTML/CSS/PHP • Provided cross-departmental training for best practices • Assisted with website testing, review, and reporting, and provide internal technical support • Monitored SEO performance and executed SEO strategies • Troubleshoot development and production problems across multiple environments and operating platforms

• Provided and made consistent improvements to website design using HTML/CSS/PHP • Implemented and managed email marketing campaigns in HubSpot • Managed all elements of the corporate website to add and update content and build new website landing pages while adhering to branding standards and guidelines • Worked with WorkFront to manage all incoming web projects • Managed corporate Intranet content and web development • Monitored SEO performance and executed SEO strategies • Managed implementation of GDPR updates to the Luminex corporate website • Created and managed Luminex Emails, Landing Pages, etc using HubSpot • Provided website and digital UX support for corporate users • Managed all Luminex social media platforms including Twitter, Facebook, LinkedIn, Instagram and YouTube

• Developed and implemented marketing strategies to company website and social media platforms • Managed content for all social media campaigns across Facebook, LinkedIn, Twitter and YouTube • Created compelling content for social media platforms and designed and implemented new strategies • Researched and develop relationships with influencers • Analyzed social media performance and reported findings in weekly analytics report • Utilized Google Analytics to better understand web traffic to Premier's website • Monitored SEO performance and trends • Developed Mail Chimp and Contactually email campaigns • Recorded promotional marketing videos, and edited the video and audio for these spots

• Managed company website and updated HTML and CSS, to make changes to website content. • Developing, implementing and testing new aspects for company website. • Created new processes for resolving and documenting issues with website that were discovered by employees and customers. •Integrated the WordPress company website with applicant tracking systems.

• Created employee benefit cost analysis using Microsoft Excel • Developed and maintained strong relationships among team members, vendors and clients • Coordinated and managed full RFP process, including negotiating rates and best and final offers • Developed and implemented strategy for rolling out renewal decisions/changes • Marketed client benefits for Health, Dental, Vision, Life, Disability, COBRA, etc • Presented findings to key decision-makers and assisting them with final decisions

• Supported clients with payment processing implementation • Acted as Liaison between sales and Actum's banking partners • Assisted Account Managers with resolving client requests and inquiries

• Built good business rapport with assigned sales agent territory • Assisted customers with navigating and learning complex claims system • Responded and provided exceptional service to customer inquiries through appropriate mediums • Resolved customer escalations regarding policy issues