Sales Representative
Business Development Officer
Business Development Officer with extensive experience in forging B2B partnerships and driving growth in Web3 and DeFi. Successfully built teams, secured collaborations with Tier-1 projects, and optimized budgets. Generated over $450M in trading volume. English C1, Russian native, ready to relocate.
Experience: 5 years
Yearly salary: $56,000
Hourly rate: $35
Nationality: 🇷🇸 Serbia
Residency: 🇷🇸 Serbia
Experience
Head of B2B
Electra (Perpetual DEX) 2024 - 2025
Generated ~$450M in trading volume and onboarded 3,500+ active traders in 2 months. Built B2B department of 4 from scratch and established strategic partnerships with leading DeFi projects, enhancing project growth and boosting platform visibility by 20%. Represented Electra at Token2049 Singapore, Blockchain Life Dubai, Consensys Hong Kong 2025. Launched campaign with Bitget Wallet, attracting 1100+ users at $22.5 CPA, generated ~$55M in trading volume. Saved up to 30% of the monthly budget allocated for securing new partnerships and running co-marketing campaigns.
Traffic specialist IG, Twitter, FB, LinkedIn
PPC Ads 2023 - 2024
Was running ads in IG, Twitter, FB for fintech/edtech web3 projects with total adspend >$500K
Business Development Manager
Truepnl.com 2022 - 2023
Developed relationships with crypto companies and VC Funds for future listing on a launchpad platform. Managed and built lead generation channels from scratch to acquire new projects. Conducted negotiations with potential clients.
CMO
HotMoscowFest 2022 - 2022
Built SMM, PR and influence marketing departments from scratch and managed them during the organisation phase. 5 team members in immediate supervision. Attracted key partners who invested money to company Ed-tech project in traffic arbitrage niche.
COO
Marketing Agency 2022 - 2022
Leaded the product creation and developed product matrix creation. Set up sales team of 4 from scratch. Built up sales funnels and wrote sales scripts for the team. Managed SMM and Influence marketing departments. Launched the course for 30+ students and made ≈25 000$ in revenue.
Managing partner
Marketinc.ru 2021 - 2021
6 team members in immediate supervision. Set up the lead generation funnel for the agency. Helped developing the agency to 16.000$ MRR with 85% profit margin in 1.5 months. Managed 24 digital marketing projects simultaneously, helped set up FB/Inst/GoogleAds/Tik-Tok traffic systems for our clients. Worked with over 80 projects for the whole time.
Traffic Manager
Freelance 2021 - 2021
Managing performance marketing social campaigns in Facebook/Instagram. Niches: building, online education, crypto. Total adspend >$1M. AVG ROI ≈ 223%.
Skills
sales
english