Community Manager
Director Of Community
Dynamic and results-driven Community Executive with over 20 years of experience building and leading global community, marketing, and player experience teams across industry leaders like Activision Blizzard, Amazon Game Studios, and Microsoft. Proven ability to scale communities, design and execute engagement strategies, and drive exponential user growth across AAA titles, live services, and emerging Web3 platforms. Passionate about player-first design, data-informed strategy, and creating high-performing, diverse teams.
Experience: 11 years
Yearly salary: $96,000
Hourly rate: $200
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
CEO & Editor-in-Chief
Botchweed Entertainment Ltd. 2024 - 2024
Launched gaming site reaching 300K+ monthly views and 60K+ social followers. Managed contributors, SEO, partnerships (Dell/Alienware, Razer), and media relationships (FOX, IGN, Kotaku, etc).
Head of Community & Social
Webb Technology 2015 - 2017
Led community strategy for a new web-based MMO with Web3 integration. Partnered with leadership to define studio strategy and shape creator outreach programs. Built engagement plans targeting gaming creators and Web3 KOLs. Designed and implemented community health scoring frameworks. Developed growth plans for all social platforms, aligning with marketing KPIs.
Director of Community
Activision Blizzard 2013 - 2015
Rebuilt the EMEA Community department from scratch, hiring core franchise leads and launching multilingual support via agencies. Increased EMEA engagement by 150% through a 2-year strategic growth plan. Founded and scaled the 10th largest Discord server in the world (Diablo 4 Sanctuary). Introduced cross-franchise community health metrics and integrated them into leadership decision-making. Worked directly with C-level stakeholders to shape long-term community vision.
Head of Community Marketing
Creative Assembly (SEGA) 2012 - 2013
Directed a 20-person team across Community, Player Experience, Social, and Content Marketing. Managed global marketing for all Total War titles and DLCs (6+ per year). Reimagined legacy platforms into a unified SSO hub with forums, bug tracking, and KB features. Expanded target audience through inclusive content strategies that engaged both core and new players.
Head of Community & Esports (EU)
Amazon Game Studios 2010 - 2012
Founding member of AGS Europe; responsible for all EU Community and Esports operations. Launched global community strategy for The Grand Tour Game, with social media driving 15% of playerbase. Built scalable community playbooks for 4 unannounced projects and third-party titles. Collaborated with Twitch and Twitch Prime on influencer partnerships and performance campaigns.
Community & Marketing Consultant
Freelance 2008 - 2010
Consulted clients (mainly non-gaming) on digital branding, engagement, and audience growth. Delivered full-stack web and social strategies including KPI-based content planning and IT advisory.
Player Experience Manager
Microsoft (Lift London) 2006 - 2007
First-ever Player Experience hire at Microsoft; built and led PX strategy across Lift London and EMEA. Owned support/community strategy for both 1st and 3rd party titles. Designed FY15/16 PX strategic frameworks adopted across publishing.
Lead Community Manager
Jagex 2004 - 2006
Led community for Transformers Universe and RuneScape. Grew Transformers Universe to 130K+ users and launched full web platform. Built beta test programs and executed high-ROI event activations with Hasbro.
Skills
ai
brand-marketing
community-manager
content-marketing
customer-success
customer-support
english