Marketer
Strategic Marketing & Web3 Leader
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Strategic marketing leader with 9+ years of experience leading multidisciplinary teams and scaling high-impact campaigns across blockchain, fintech, and consumer tech. Proven track record in building from 0 to 1 and from 1 to 100 — leading teams, launching brands, and executing performance-driven growth strategies. Partnered with top global brands including Binance US, Solana, Nike, ByBit, and Nansen. Strong cultural operator with deep knowledge of Latin American markets and a talent for turning complex ideas into actionable, scalable execution.
Experience: 9 years
Yearly salary: $84,000
Hourly rate: $160
Nationality: 🇨🇴 Colombia
Residency: 🇨🇴 Colombia
Experience
Co-Founder & Digital Strategy Director
FJ Group Agency – Creative & Digital Strategy 2018 - 2021
Co-founded a cross-border agency focused on digital innovation. Led brand strategy and paid media campaigns for Rappi, Uber Eats DR, and Bavaria. Built a 6-person team across strategy, creative, and performance. Delivered award-winning creative aligned to business KPIs. Managed new business development and agency operations.
Co-Founder & CMO
Alojapp – SaaS for Hotel Industry 2015 - 2018
Co-founded a SaaS platform that became a market leader in Colombia, expanding to 3 other countries. Led marketing, growth, and international expansion across 4 countries. Scaled B2B partnerships with hotel chains and associations. Built a 10-person team covering product, sales, and support. Successfully exited after achieving product-market fit.
Sales & Marketing Manager
NeoSet Designs – Photography & Robotics 2012 - 2014
Doubled company revenue in 8 months via new digital sales channels. Managed a 3-person team across sales and marketing. Led automation and CRM implementation. Reported directly to founders and coordinated with product.
Skills
brand-marketing
cmo
digital-marketing
marketing-lead
marketing-manager
marketing-strategist
marketing
english