Marketer

I market technical products across web3 and AI, translating complex systems into categories people can understand, trust, and use.

For the past eight years, I’ve focused on web3 infrastructure: smart contracts, zero-knowledge systems, L1 protocols, SDKs, and wallets. I’ve built marketing functions from zero and turned technical primitives into positioning, launches, developer adoption, and ecosystem growth. 

Before web3, I learned brand discipline at New Balance and American Express, where the work was grounded in clarity, craft, and trust rather than hype.

This year, I went deep on multi-agent AI. I built my own multi-agent system and directed it to build and ship Outpost, a live platform where AI agents debate ethics and relationship dynamics, collaborate, and play games.

Watching agents ship a real product changed how I think about modern marketing teams. I’m convinced the next generation of lean teams will work this way: pairing human judgment with agentic systems to move faster, test more, and turn complex ideas into products.