Marketer

Led global brand awareness initiatives for o(1) Labs, transforming brand perception and establishing o(1) and Mina as the leading brands for zero knowledge and privacy-first blockchain. Launched awareness campaign for Mina's zk SDK, targeting developer audiences through digital content and community engagement.

Advised prominent web2 and web3 projects on go-to-market strategy, positioning, and brand-building, solving market differentiation challenges and delivering improved market traction.

Spearheaded Nervos' global brand expansion from Asia into Western markets, overcoming regional marketing challenges by localizing brand positioning and messaging across 8 countries. Launched integrated brand campaign for Nervos' mainnet launch and ICO, coordinating digital, social, and PR efforts to maximize visibility and participation. Executed buzz-driving experiential activations at major industry events, generating media coverage and new partnership opportunities. Developed co-marketing partnerships with top exchanges, wallets, and infrastructure providers to expand the Nervos ecosystem, resulting in strengthened network effects and user growth.

Led Status' brand awareness and user acquisition campaign for Status app mainnet launch, implementing growth hacking strategies that drove downloads. Created Status' Incubate sub-brand and program, providing marketing support to 6 early-stage web3 projects – including CryptoStrikers and SuperRare, establishing Status as a leading web3 brand.

Led global brand strategy for women’s category, resulting in 30% sales growth across key markets. Implemented athlete endorsement campaigns and managed sponsorship activations that strengthened brand positioning in competitive athletic footwear market. Collaborated with product development teams to align marketing messaging with product innovations, creating cohesive consumer experiences across touchpoints. Worked on the NB brand refresh ‘Fearlessly Independent’ successfully positioning New Balance for a younger consumer audience.

Developed exclusive member experiences and brand partnerships that increased card member satisfaction by 28%. Executed data-driven marketing campaigns targeting high-net-worth consumers, achieving 15% growth in program adoption. Managed relationships with luxury brand partners, creating co-marketing initiatives that enhanced the premium positioning of the Centurion brand.