Marketer

Oversaw the development of an emerging technology advisory service for Chief Communication Officers and Exec. Vice Presidents. Responsible for creating, implementing, and managing a suite of services geared towards providing strategic insights for corporate reputation practices of multinational corporations, focusing on and introducing blockchain, Web3, and Artificial Intelligence opportunities. Developed and expanded the service’s value chain goals and metrics, starting from initial ideation of the project to creation, and implementation. Responsible for product rollout, client outreach, and KPI tracking.

Manage specific client workstreams as the primary point of contact and client manager to 3 clients and support on 3 additional, operating in the blockchain, Web3, cybersecurity, and financial tech space. Lead client kick-off/onboarding, strategy sync, weekly reporting, and KPI tracking meetings. Build and maintain rapport with client stakeholders, delivering solutions-oriented counsel based on strategic roadmaps. Ideate, draft, and present client strategy materials, including the development of comprehensive communications plans and messaging blueprints. Act as ghost writer for client industry leaders, with written material published in top-tier publications. Lead internal meetings with a focus on strategic direction and team cohesion, while identifying and addressing client needs and gaps. Maintain an acute awareness of industry trends and stories, ensuring clients are briefed on developments crucial to their interests. Conduct in-depth research to derive actionable insights and assist in the preparation of media training sessions, enhancing client communication capabilities.

Managed recruitment activities up to Edelman’s mid-level management positions - focus on Public & Corporate Affairs. Mapped and projected team growth and development forecasts to business needs, working with senior staff members at both the Sr. Vice President and Vice President levels. Launched new internship program in an office of 300 employees, across 6 departments and 24 teams, involving developing business requirements and multiple stakeholder management. Recruited and managed Intern Cohorts of 24 every 4 months, including talent development program and selection processes for full-time transitions to permanent employment. Provided coaching sessions and weekly seminars to deliver successful company integration and long-term career mapping.

Established extensive new client development and marketing plans to drive new business across specific industries, built a specialty in Public Relations, Consulting, and International Organizations. Managed full-cycle recruiting and business development efforts across sectors in the DC market, focused on administrative, government affairs, marketing, and human resources support positions. Led new business development meetings with private and non-profit entities. Advised clients on sector job market trends and best practices. Drafted & created marketing materials, client pitches, candidate summary highlights, and job advertisements to increase brand awareness for leading corporate clients, including Edelman, Weber Shandwick. Sourced candidates across the DC area through LinkedIn, cold call recruiting, internal CRM,s and networking. Billed over $150,000 within the first 6 months of tenure at the firm. Recognized as Top New Recruiter in first year for billing revenues.