Marketer

Chief Marketing Officer

CORE SKILLS & COMPETENCIES

✔ Executive Marketing & Revenue Strategy

✔ Lifecycle marketing & Content development 

✔ Web3, Crypto, and DeFi Marketing

✔ Blockchain Product Launches (TGEs, IDOs, Staking Pools)

✔ Growth Hacking & Digital Demand Generation

✔ Data Analytics, Marketing Automation, and BI Platforms

✔ Community Building & Ecosystem Development

✔ Cross-functional Team Leadership (150+ staff)

✔ GTM Strategy, Brand Architecture, PR & Media Relations

✔ Global Expansion Campaigns & Influencer Strategy


INDUSTRY EXPERIENCE

✔ Web3 | Blockchain | Fintech | Crypto | SaaS | DeFi | NFTs | AI/ML | Telco | eCommerce | Electronics | Online Gaming | Asset Management | Tokenized Finance





Experience: 11 years

Yearly salary: $140,000

Hourly rate: $70

Nationality: 🇿🇦 South Africa

Residency: 🇿🇦 South Africa


Experience

Consulting CMO
Autonomo Ltd: 10bet.com – Crypto Sportsbook Casino
2023 - 2024
Launch targeted crypto offering for 20-year online sportsbook. Formulated and executed overarching marketing strategy aligned with business goals.
Chief Brand Officer
Revix Altify – Crypto Thematic Investing
2022 - 2023
Develop comprehensive brand marketing strategy aligned with company's North Star Metrics. Lead brand, communications, creative, and content to onboard investors.
Director: Marketing & Communications
Invictus Capital LLC – Crypto Investing Platform
2018 - 2022
Led development of new brand strategy, resulting in $220M revenue increase for flagship funds & blockchain investor portal.
Founder
Marx & Harris (Pty) Ltd
2016 - 2017
Orchestrated cross-functional collaboration to execute tailored GTM plans and facilitated effective onboarding of crypto communities.
GM-Marketing
LG Electronics
2013 - 2016
Managed marketing for LG Electronics in repositioning, rebranding, and redesigning consumer products to create an aspirational brand.
Marketing Director
Mimecast Southern Africa
2008 - 2013
Developed comprehensive commercial marketing plan and budget covering PR & growth strategy, digital communications, and product development.
Managing Director
GCN | Motorola Field Marketing
1997 - 2000
GM
Vodacom Field Marketing
1996 - 1997

Skills

ads
affiliate
ai
big-data
blockchain
content-marketing
content-writer
copywriting
crm
crypto
defi
digital-marketing
discord
education
events-manager
gambling
growth-hacker
growth-marketing
gtm
influencer-marketing
kol
marketing-analyst
pr
product-marketing
research
seo
social-media
strategy
technical-writer
ux-researcher
web3
marketing
english