Marketer
Chief Marketing Officer
Accomplished marketing professional with extensive experience in launching crypto projects, managing marketing budgets, and building communities. Proven track record in driving user growth and implementing effective marketing strategies.
Experience: 11 years
Yearly salary: $140,000
Hourly rate: $70
Nationality: 🇿🇦 South Africa
Residency: 🇿🇦 South Africa
Experience
Consulting CMO
Autonomo Ltd: 10bet.com – Crypto Sportsbook Casino 2023 - 2024
Launch targeted crypto offering for 20-year online sportsbook. Formulated and executed overarching marketing strategy aligned with business goals.
Chief Brand Officer
Revix Altify – Crypto Thematic Investing 2022 - 2023
Develop comprehensive brand marketing strategy aligned with company's North Star Metrics. Lead brand, communications, creative, and content to onboard investors.
Director: Marketing & Communications
Invictus Capital LLC – Crypto Investing Platform 2018 - 2022
Led development of new brand strategy, resulting in $220M revenue increase for flagship funds & blockchain investor portal.
Founder
Marx & Harris (Pty) Ltd 2016 - 2017
Orchestrated cross-functional collaboration to execute tailored GTM plans and facilitated effective onboarding of crypto communities.
GM-Marketing
LG Electronics 2013 - 2016
Managed marketing for LG Electronics in repositioning, rebranding, and redesigning consumer products to create an aspirational brand.
Marketing Director
Mimecast Southern Africa 2008 - 2013
Developed comprehensive commercial marketing plan and budget covering PR & growth strategy, digital communications, and product development.
Skills
ai
blockchain
content-marketing
content-writer
crypto
defi
gtm
influencer-marketing
kol
marketing-analyst
pr
product-marketing
research
seo
social-media
strategy
ux-researcher
marketing
english