Gtm Expert
Growth Lead & Gtm Strategist
Growth Lead & GTM Strategist with 5+ years scaling creator-led and internet-native businesses through distribution, monetization, and systems design. Scaled a YouTube channel from 200K to 4M+ subscribers (4B+ lifetime views, 100M+ monthly views). Separately 10x-ed a creator business revenue from $6K to $60K/month while tripling subscribers. Built and shipped a 0→1 legal-tech platform, designed, developed, and GTM-ed it solo securing 20+ pilot agreements in weeks through ICP-driven cold outreach and pain-first sales. Also contributed to a crypto marketplace launch that generated 4M+ organic Crypto Twitter impressions through a first-mover 0% royalty narrative, with experience across community-led growth, launch strategy, and crypto-native distribution. Combines content distribution instincts with outbound sales execution and hands-on technical capability.
Experience: 5 years
Yearly salary: $50,000
Hourly rate: $0
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Founder & GTM Lead
i-Legal (Legal-Tech Startup) 2025 - 2026
Designed and built a 0→1 legal-tech platform, an all-in-one operating layer for small law chambers covering case management, client communication, team collaboration, and a legal news feed (think: Bloomberg Terminal for Indian law firms). Defined ICP (law chambers under 15 people, team subscription model), built positioning around operational efficiency and revenue output, and executed full GTM solo. Secured 20+ pilot agreements in weeks through cold calling, referrals, and pain-first consultative selling, identifying each firm's specific bottleneck before presenting relevant features. Owned product design, full-stack development (Node.js), onboarding, and pilot execution end-to-end.
Growth Lead
Cougar Macdowall — Actor & Content Creator 2022 - 2026
Scaled channel from 200K to 4M+ subscribers in 3.5 years, generating 4B+ lifetime views and 100M+ monthly views. Reduced founder operational involvement by ~90% through SOP-driven production systems and workflow automation; scaled weekly output from 3 to 12 deliverables while cutting per-unit costs by ~30%. Built a YouTube API-driven outbound pipeline in Python for lead discovery and outreach automation, achieving ~30% cold email reply rates and reducing manual prospecting time by ~90%. Led sponsorship negotiations, brand partnership outreach, and deal structuring across the creator business.
Community Manager
Yawww NFT Marketplace 2022 - 2023
Contributed to a marketplace launch generating 4M+ organic Crypto Twitter impressions via a first-mover 0% royalty positioning narrative. Led real-time community operations across Telegram and Discord through technical incidents, maintaining trust without paid marketing.
Post-Production & Strategy Head
Creator-Led Business (Entertainment) 2021 - 2022
Grew channel from 70K to 250K subscribers while 10x-ing monthly revenue from $6K to $60K in under 18 months. Identified and expanded into two additional high-CPM channels, diversifying revenue base and reducing platform concentration risk. Owned packaging, publishing strategy, and analytics-driven retention optimization across all channels.
Post-Production Head (Embedded Consultant)
LeeWay Hertz 2021 - 2022
Led post-production operations for a crypto-focused YouTube channel (stablecoins & DeFi) within LeeWay Hertz's content growth team.
Skills
gtm
english