Designer

Designed and maintained a cohesive visual identity across digital and print channels; Created brand assets for social media (Instagram), SEO content, event materials, and marketing campaigns; Collaborated with marketing and content teams to deliver consistent and goal-oriented design solutions; Leveraged AI tools for creative ideation.

Delivered integrated campaign assets across web, social, and print, aligning design with marketing objectives; Created visual content for international B2B and B2C audiences (English/Arabic), contributing to +149% IG growth; Partnered with marketing and content teams to ensure cohesive messaging and on-brand execution; Developed brand identity systems and sales enablement materials ( PDFs, social templates); Used AI tools (Midjourney, DALL·E) for concept development and faster iteration in creative exploration.

Designed corporate branding elements, including logos, social media graphics, and advertising materials; Created engaging banner ads and booklets for marketing campaigns; Produced illustrations and icons for digital and print media; Design of social media content for various companies.

Designed infographics, presentation decks, and branded reports for internal and external communications; Supported corporate campaigns through multi-format visuals: social graphics, UI mockups, event visuals; Collaborated with stakeholders across departments, ensuring visuals supported core messaging; Contributed to brand evolution of internal innovation initiatives (e.g. "Laboratory of Data").