Marketer

Managed OMO’s Core Liquid Detergent by annual strategic planning, taking lead of renovation and innovation led portfolio management: relaunch total Omo Matic via winning propositions and packaging, launch & execute designed portfolio for channels. Crafted meaningful communication for OMO Masterbrand during Tet season via Tet For Hope campaign, improving brand powers and increasing brand’s affinity and brand love (according to BGC Q1 2024 – Fabric Cleaning Brand Power) and winning top 4 BSI and Bronze Award for Best Social Media campaign – BSI Award. Led 100% consumer promotion of total OMO Matic in 1H 2024 to bring incremental growth in different channels & customers with ROI over 30% via banded selling SKUs, thematic promotion with Coolmate and leading electronics partner Panasonic, Aqua, LG. Pipelined innovations for OMO Matic at unmet demand spaces from Global roll-outs and local initiatives via detailed study of Usage & Behavior study (Ipsos), Trendwatch (Goolge), Unilever’s Net Revenue Management too.

Led future-fit portfolio of Sunlight Dishwash including Sunlight Nature range and Sunlight Tablet. Relaunched communication and pipelined product innovation for Sunlight Nature and Sunlight Gentle On Hands with distinctive and influencer led communication to win “gentle on hands” and “safe for my family use” attributes, gained 200 bps share with double digit growth for the segment. Revamped winning proposition and crafted digital end-to-end conversion to gain 20% share on Shopee for Sunlight Tablet on eCom via persuasive and concise demand creation and high ROAS (Return On Ads Spends) demand conversion (Onsite Search, Onsite Media). Managed total Home & Hygiene category eCom portfolio, achieving 80% turnovers with sharp focus on Designed for eCom portfolio (Sunlight Tablet, Vim Block) and Performance Marketing.