Designer

Branding: developed a full-scale visual identity system (logo, brand book, typography, color palette) → ensured consistent communications and boosted brand recognition among the target audience Website: designed and launched a multi-page corporate website with clear structure, modern UI/UX, and custom graphics → increased conversion to purchase, strengthened brand awareness, and improved customer loyalty AI: integrated AI tools into the design workflow for image generation and process automation → reduced production time and expanded creative variety of visuals

- Developed brand identity, resulting in measurable growth in brand recognition. - Created advertising materials for Carriba, driving a 15% increase in user acquisition. - Designed social media templates for ads and content, reducing visual production time by 50%. - Built a dynamic AI-generated character, accelerating the project launch by 2 months.

- Developed a new brand identity and visual language, increasing social media followers by 95% and improving brand awareness - Implemented a design system, reducing project timelines by 15% and ensuring consistency across all platforms - Automated design workflows with AI tools, cutting visual production time by 20% Redesigned product cards in the mobile app, boosting sales conversion by 5% (CTR) - Optimized app store banners and icons, raising conversion rates by 8.9% (CR)