Project Manager

Activity Planning & Configuration: Designed and configured operational campaigns aligned with user journeys to engage core users and enhance retention. Data Analysis: Conducted in-depth data analysis using pivot tables and visualization tools; produced market research reports to inform strategic decisions. Market Insight & Strategy Optimization: Monitored industry trends and optimized ongoing operations strategies to boost overall effectiveness. User Engagement & Content Creation: Drafted user communications, including in-app messages and promotional emails for new campaigns.

Website Operations: Managed the Seller Education Hub of Shopee’s China official website. Collaborated with PICs from Shopee China (Mainland), Singapore, Malaysia, Taiwan, and other regional sites to plan campaigns, create seller kits, and distribute them to global sellers. Provided backend support for major promotional events like Double 11 Shopping Festival. Website Localization & Translation: Translated and localized various documents assigned by the localization team, including user manuals, market reports, and trending keywords, ensuring accuracy, professionalism, and alignment with local user preferences. Content Optimization & Publishing: Participated in optimizing, reviewing, and publishing localized website content to enhance language consistency and user experience. User Feedback Collection & Analysis: Used tools like Google Analytics to gather and analyze user feedback, proposing optimization strategies to improve localized content.

KOL Research & Management: Assisted in researching potential Key Opinion Leaders (KOLs) across international social media platforms and websites, maintaining and expanding the existing KOL database. Business Collaboration & Relationship Management: Assisted in identifying, reaching out to, and negotiating with KOLs based on selection criteria, fostering business partnerships, and maintaining long-term relationships. Data Collection & Analysis: Collected and analyzed relevant data, conducted competitor research, and provided insights to support team decision-making and strategy optimization.