Front End Developer

Scaled an enterprise campaign platform to become Canada’s largest digital screen network used by Home Depot, Georgia Tech, and The Sphere in Las Vegas. Modernized the campaign management system, enabling it to process 8,000+ campaigns for major brands such as Audi, Lasik MD, and Apple, driving $1M+ in revenue. Optimized caching mechanisms for screens to ensure a steady delivery of 500M+ monthly impressions and enhanced reporting to provide near real-time analytics. Built a physical lab for live testing, reducing deployment risks by 70% and speeding up rollouts by 2X. Developed a campaign proposal platform for Canada’s leading news network, Rogers Sports & Media, securing an exclusive partnership and $10K+ in initial revenue.

Independently designed and built the frontend for an advertising platform deployed across 6,000+ screens, resulting in a 2x improvement in operational efficiency. Built a mobile-first property management platform, increasing mobile engagement by 30%. Migrated 2 legacy systems to React, improving platform speed and user retention by 50%. Tripled screen features with premium content integration (CBC, Sportsnet) while cutting API usage by 30% through caching techniques. Automated customer payments with React and Rails, reducing processing time from 3 weeks to 1 day.