Video Creator Expert

Led a comprehensive benchmarking analysis of competitor products, delivering strategic insights that directly influenced decision-making for Eduwork's B2B and LMS website, resulting in a 15% increase in market competitiveness. Drove user research initiatives, ensuring a deep understanding of user needs and preferences. Applied findings to guide the development of intuitive and user-friendly products, contributing to improved user experiences. Applied Scrum methodologies to streamline project workflows, enhance collaboration, and facilitate agile development processes, resulting in increased project efficiency and timely product deliveries. Successfully collaborated with cross-functional teams, including UI/UX designers and content writers, fostering a collaborative environment. Engaged in regular meetings to align on project objectives and progress, contributing to cohesive and integrated product development.

Executed data entry tasks with accuracy, speed, and attention to detail, contributing to the organization's data management and analysis efforts.

Led and executed strategic digital marketing campaigns and initiatives at Telkom Indonesia, leveraging data and insights to identify shifts in customer behavior and industry trends. Conducted in-depth market analysis, including target demographics, interests, behaviors, and key touchpoints, to guide data-driven marketing decisions. Utilized findings to develop engaging and persuasive content that educated and inspired the target audience. Collaborated closely with content creators and designers to develop and implement effective digital marketing strategies. Coordinated with multifunctional teams to ensure marketing efforts were aligned with overarching strategies and business objectives. Analyzed the impact of implemented marketing plans, identified areas for improvement, and leveraged customer insights and market data to contribute to the adjustment and optimization of marketing strategies.

Collaborated with Longline on pond mapping projects utilizing QGIS, delivering accurate and detailed mapping solutions and contributing to successful project completion.

Spearheaded the development of digital products at Telkom Indonesia, including the Fisheries Cyber Center (FCC), utilizing a comprehensive product management approach. Developed and executed product strategies that leveraged VR, AR, big data, and omni-channel communication technologies, resulting in a 20% increase in user engagement and alignment with organizational objectives. Conducted extensive market research and analysis, including target profiling, competitor benchmarking, and SWOT analysis, to inform product development and optimization decisions. Utilized insights to define product features and prioritize development efforts. Orchestrated seamless collaboration among diverse teams, including engineers, designers, and marketers, to ensure the successful delivery of innovative digital products. Facilitated effective communication and alignment of product vision and objectives. Leveraged data and analytics to drive informed product decisions, continuously monitoring product performance and user feedback. Employed Agile methodologies, particularly Agile Scrum, to streamline product development processes and enhance adaptability.

Led high-impact projects, such as the Fisheries Cyber Center (FCC), by applying strategic project management techniques. Oversaw cross-functional teams and utilized digital technology, including VR, AR, big data, and omni-channel communication, to achieve project goals. Served as a dedicated contact person for partners within the PentaHelix Network, fostering strong partnerships and ensuring seamless communication among academia, businesses, communities, government, and tech providers. Implemented efficient task management processes, including daily briefings, checkpoints, and evaluation meetings, ensuring consistent progress and adaptation within the team. Demonstrated adaptability in resource allocation and task distribution. Successfully navigated challenges, including unclear project briefings, through effective communication and collaboration, ensuring project goals were met and expectations were clarified.

Conducted extensive market research, encompassing target profiling, competitor benchmarking, and SWOT analysis, to provide critical insights that guided product strategy development and optimization. Produced influential strategy documents and market research findings, serving as foundational references for shaping product roadmaps, feature prioritization, and overall product development initiatives. Successfully navigated the challenge of product affordability for the student target demographic by implementing a flexible, user-centric approach, ensuring products addressed budget constraints while delivering value and quality. Effectively communicated research findings and strategic recommendations to senior management, cross-functional teams, and stakeholders, fostering alignment and informed decision-making in product management and development.

Utilized Figma to design and CSS to build a user-friendly website for a freelance project, delivering a functional and visually appealing platform that met the client's requirements.