Project Manager

Sustainability Lead

Hi! I'm Kelsea. 

As a sustainability professional, I got into the work I do today for the potential to change the systems we rely on for the better. Specifically, the potential to innovate on business models, deeply understand new technologies that have the potential to change the world, and bring people together around a common cause. 

As my career has progressed in sustainability for over eight years, I have risen to the challenge of each new role with enthusiasm though the early vision of corporate sustainability, on a societal level, has shifted slightly. 
I have navigated my career by seeking opportunities to learn and have impact. That led me to an account management role in supply chain, where I managed high-profile customers and found cost savings in supply chain through data analysis. Then, I pursued consulting in minigand oil and gas, an industry with several highly technical frameworks, ratings, and requirements in sustainability. I learned these requirements quickly, and was leading ESG Reporting projects early on in my time there. 

I have led the development of a major Canadian SaaS company’s (D2L) sustainability program for the last three years. This has required leveling up in the software industry, learning sustainability regulations around the world, and ensuring I can advise finance and legal teams on our compliance requirements; it has required working with customers to understand their product needs, which has informed where and how we have cut back on different data centers. One highlight has been technical project management of a sustainability widget to support customers in their communication of sustainability progress. I led the design process, starting with a customer input group to understand the deeper need, and inform the UX and UI, collaborated with product and engineering and finance to bring the widget to life, and we are now working with a first round of customers to pilot the initial widget. 

I also write our 72-page annual sustainability report each year, which is a mix of compliance and marketing, with collaboration from >50 SMEs, and 200 data points. I have deeply understood request for proposal requirements to ensure that I am building our sustainability strategy and vision directly in line with all of the inputs I collect from various sources: our customers, our legal requirements, our potential customers, and of course, our competitors, so that we are differentiated on the market. Today, D2L proudly has the leading sustainability program amongst our competitors, and we consistently win all points on the sustainability sections of requests for proposals. 

Finally, I track 15 metrics on sustainability and social impact (which includes data privacy, security, intellectual property, uptime, employee diversity…) on a quarterly basis, reporting to the Board of Directors on the company’s progress. These metrics inform our strategy, feed into product changes, and impact our investment decisions. 

Why is this important? Because while you will not see formal web3 experience on my CV just yet, I have been invested in various tokens since 2020, I have had a working understanding of blockchain since 2021, and I have passionately and consistently been learning everything I can (MEV, ZK proofs, DAOs, tokenomics, etc.) for the last year. I am a fast learner, and I am motivated. In each role I’ve taken on, I have hit the ground running, and excelled. I want to work in web3 because it shares all the components I mentioned above - the potential to change the systems we live in. 


Experience: 8 years

Yearly salary: $102,000

Hourly rate: $0

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

Global Sustainability Lead
D2L
2022 - 2025
Responsible for >$100k budget for investments in global social impact partners and annual compliance-level sustainability reports. Developed customer group focused on sustainability to generate UX feedback, and ideas for product additions. Based on this feedback, have provided webinars on sustainability and launched a pilot widget within the platform, in partnership with Design and Engineering teams. Uptake still being measured. Led first sustainability strategy with input across several stakeholder groups through interviews, surveys, and data collection and analysis. D2L’s sustainability strategy exceeds peers and is highly aligned with global standards, comprises 18 metrics and 4 strategic goals. Contribute to company-wide (sustainability-agnostic) ICP development and research. Project highlight: Work with >50 SMEs cross-company, collect >250 data points to publish annual sustainability report drafted against internationally recognized standards. Report includes major sections on product marketing, AI, and legal and financial data. See the latest here. In addition to the report, I own social posts (avg. 15% engagement rate, v. 2% company avg.), public statements, and present to Board and investors annually.
Management / Strategy Consultant
Stratos, an ERM Group Company
2020 - 2022
Managed projects worth $40K - $60K, including teams of 2 – 3 consultants and up to 15 tasks. Specialized in ESG reporting (GRI, SASB, CDP, TCFD), strategic governance tools, stakeholder engagement in mining, oil & gas; Program lifecycle reporting in cleantech, ecology conservation. Project highlight: Led branding and mission, vision, values design for Bitcoin mining company, Argo (2021).
European Key Account Manager
CHEP/Brambles
2019 - 2020
Elaborated business strategy and maintained strong client relationships. Developed Zero Waste Office strategy. Plan was presented to the Director General of the French subsidiary of CHEP; Recognized by leadership for problem solving skills and professional client service.
Marketing Lead
The Green Link
2019 - 2022
Led ICP development, leading to ten high quality leads and our first two customers in under 6 months. Conducted multi-channel campaign with weekly newsletters and socials accounts. Fed into product strategy discussions, supporting the evolution of the product from v1 to v4 iterations. Project highlight: Led Clubhouse campaign within 1 week of access, grew network to >500 listeners in 2 months.
Founder
VoteSmart
2015 - 2016
Political platform to reframe debates.

Skills

operations
product-manager
product-marketing
project-manager
strategy
english
french