Designer

Designed LoopScale’s entire brand system (logo, typography, color psychology) to position it as the 'Stripe for Web3 lending,' resulting in a 40% increase in enterprise partner inquiries during the rebrand launch. Iterated on the hero section’s value proposition UX through A/B testing, condensing complex lending mechanics into a single animated CTA that increased scroll-depth conversions by 2.3X. Streamlined the 15-step DeFi onboarding labyrinth into a 4-step guided flow with progressive disclosure, cutting drop-offs from 63% to 8%.

Created DRIP, an NFT platform that onboarded 5,000+ Web2 artists into the Web3 space within the first 6 months. Enabling them to mint and sell NFTs with 1-click simplicity. The platform’s social features (double-tap saves, follow, and share) resulted in 1 million+ saved NFTs and a 20% increase in artist revenue, making DRIP a go-to destination for digital art discovery and collection.

Develop intuitive interfaces that allow web2 users to seamlessly adopt stablecoins without requiring technical expertise. Reduce transaction fees and settlement times to make stablecoins a viable alternative to traditional payment systems. Ensure that stablecoin systems are transparent, auditable, and backed by reputable assets. Design solutions that can handle high transaction volumes to meet the demands of web2 industries.