Sales Representative

Hydroponic retail business located in Valencia, Spain. Serviced customers across Spain and Europe with own brand and popular branded products for indoor growing. Started with just myself and grew to 8 staff members; shop workers, van drivers/ delivery drivers and warehouse workers. Introduced my own branded products into retail stores across Spain, turnover on own brand products circa 920k Euros. Responsible for all aspects of the business: hiring staff, HR issues, completing accounts for tax purposes, business development and managing the relationships with the main/ large customers for the retail store.

Responsible for 95 accounts; handled through a mix of calls, emails and face to face meetings, with a turnover circa £7.2m. Mix of retail, distributor and wholesale accounts. Average increase 12% YoY during my 5 years. Involved in the process of bringing in new products to market; from initial design to product demonstrations to customers and at exhibitions. Introduced SLA policies to the distributor and wholesale accounts for the first time, helping to limit price gouging of our own branded products in the market.

Selling car tracking devices and subscriptions to large car dealership groups and independent luxury car dealers. Responsible for 40 accounts across the north of the UK through a mix of calls, emails and face to face meetings. New business generation accounted for roughly 50% of my time; cold calls, emails online networking and product demonstrations at events.