Strategy Expert

A results-driven Brand & Marketing Director with over 15 years' experience in digital and creative roles, specialising in B2C brand growth, product launches, and innovation. I lead teams, support start-ups, and provide strategic direction, focusing on companies dedicated to their vision and impact. My unique blend of technical understanding and creative flair drives disruption. Over the past five years, I've researched and applied new technologies, including significant hands-on experience implementing Ai & Automation within businesses, developing go to market strategies, alongside maintaining and elevating existing brands. To compliment this I have also raised funding for new projects, negotiated contracts with suppliers and rolled out new solutions across businesses. In my spare time I have a passion for researching and scoping out market potential for new technologies such as blockchain & robotics, I manage business DeFi funds, and I am experimenting with building trading algorithms. My hospitality background fosters resilience for disruptive ventures. My focus on efficiency has led to automation, optimised advertising, and revenue growth, supporting over £6 million in new ventures. I bring over 14 years' coaching and leadership experience, community building (Tech District Cumbria, a personal project), and a passion for innovation, reflected in my development of the HECC framework (Human, Economic, Community & Culture).