Designer
Product Designer
Product Designer with expertise in both the crypto industry and consumer-facing products. Specializing in seamless fiat on-ramps at Binance, where I integrated front-end and back-end solutions for enhanced user experience and compliance. Currently innovating in the travel sector, driving post-booking enhancements that improve customer engagement and operational efficiency.
Experience: 11 years
Yearly salary: $120,000
Hourly rate: $30
Nationality: 🇹🇼 Taiwan
Residency: 🇹🇼 Taiwan
Experience
Sr. product designer
Binance 2020 - 2022
Led the design of Fiat deposit and on-ramp services: The new Fiat deposit increased 2X conversion. Achieved 70% user satisfaction among new users, with improved success rates and reduced support tickets. Unified Fiat deposit/withdraw designs and built a UI kit library to enhance efficiency and cross-team synergy. Spearheaded 0-1 design of Binance Connect (formerly Bifinity), collaborating with cross-functional teams to ensure regulatory compliance and seamless front-end and back-end rollouts.
Sr. product designer
Publicis Sapient 2019 - 2020
Led client engagements, designing tailored processes to deliver impactful products. Main clients include: Marriott, Novartis, Universal Resorts, Huawei, and others.
Senior UX Consultant
IBM IX 2019 - 2020
Delivered cutting-edge digital innovations for Volkswagen and GM, driving UX transformation through emerging technologies tailored to the China market.
Senior UX Consultant
KKBOX 2015 - 2017
Led the redesign of KKTIX’s online event service, improving ticket flows, event dashboards, and adding features like ticket transfer.
Skills
design
english