Marketer

Marketing Manager Europe, Head Of Marketing

Linkedin

Marketing professional with extensive experience in financial services and Crypto ETP/ETF and a deep understanding of the European/Dach region. Skilled in  marketing, campaign management, and communications. Fluent in German, French, and English.

 Native German & French Speaker ● Fluent English Speaker ● Understanding Blockchain & Cryptocurrency ● Lead Generation ● Supervision & Leadership ● Communications & PR ● Go to Market ● Re-Branding ● Campaign Management ● Digital Marketing ● Creative ● Content Management ● Problem Solving Knowledge of Financial Service, Asset Management, Blockchain, Digital Assets (Bitcoin, Ethereum, Solana, Cardano, Ripple etc.), ETNs, ETPs, ETFs, Binance, eToro, Kraken, HubSpot, Pipedrive, Mailchimp, Brevo, Slack, YouTube Channel, ClickMeeting for Webinars, Trello Understanding Blockchain, Cryptocurrency, Token, ETP, NFT Online Course: Blockchain and Cryptocurrency Explained, University of Michigan (certificate) ● Raising Capital: Credit Tech, Initial Coin Offerings, and Crowdfunding, University of Michigan (certificate) ● MiCA - The Markets in Cryptoassets Regulation (certificate) ● Created NFTs, which are located on OpenSea 

Experience: 11 years

Yearly salary: $112,000

Hourly rate: $60

Nationality: 🇩🇪 Germany

Residency: 🇩🇪 Germany

Experience

Marketing Manager - Europe
Bitwise formerly ETC Group (Crypto ETPs and ETFs)
2021 - 2025
Crypto ETPs. Leveraged prior marketing experience in financial markets and deep knowledge of the DACH region to lead the setup of regional marketing during the company’s market entry. Liaised with the European PR agency for media outreach, managed press releases, and ensured consistent brand messaging across key markets. Managed European marketing campaigns and organized the attendance at blockchain and financial service events.
Founder & Director
Cajoot.com (Venue Platform)
2017 - 2020
Developed the website and set up the company. Managed projects and freelancers. In charge of all marketing activities including social media ads and direct mail campaigns.
Campaign Manager EMEA
Invesco PowerShares ETF
2016 - 2017
Helped develop and implement the marketing strategy in EMEA. Worked on marketing campaigns for new product launches and updated web content.
Head of Marketing & Communications
Sanlam Securities & Sanlam Private Investments
2014 - 2015
Managed a team and developed comprehensive marketing strategies. Responsible for sponsorships and liaising with PR agencies.
Head of Marketing & Communications Germany
The Bank of New York Mellon
2012 - 2013
Managed a team and was responsible for the marketing budget and branding project in Germany.
ETF Sales Support Manager
Veritas Investment
2011 - 2012
Main point of contact for clients and responsible for market and competitor research.
Marketing Manager - Team Leader
360T (Multi-asset trading platform)
2010 - 2011
Managed a team, liaised with journalists, and organized events.
Marketing & Communications Specialist for Germany and Austria
Skadden, Arps, Slate, Meagher & Flom LLP
2009 - 2010
Defined and implemented marketing and advertising campaigns and organized client seminars.
Marketing & Communications Executive
Commerzbank Corporates & Markets
2006 - 2009
Responsible for corporate identity and liaised with senior management regarding marketing campaigns.
Marketing Assistant
V.Holdings
2004 - 2006
Marine Industry
Marketing Assistant & Personal Assistant to Director
CADA Design Group Branding Agency
2003 - 2004
Branding Agency
Marketing Internship during my studies at Furtwangen
Northrop Grumman (Litef)
1999 - 2000
Intern

Skills

ads
bitcoin
blockchain
brand-marketing
content-marketing
crypto
digital-marketing
email-marketing
ethereum
events-manager
finance
growth-marketing
gtm
head-of-marketing
influencer-marketing
marketing
marketing-communication
marketing-lead
marketing-manager
marketing-strategist
product-marketing
english
french
german
Create Profile Hire Marketers