Marketer

● Built and drove the European marketing function during the company’s market expansion, establishing processes that improved campaign efficiency and cross-market alignment. ● Launched the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, supporting successful listings and accelerating first-month investor awareness. ● Developed and executed marketing strategies across DACH, UK and France, contributing to sustained growth in brand visibility and investor engagement. ● Led PR activities: coordinated with a European PR agency, managed press releases, and expanded media exposure, increasing share of voice and securing coverage in top-tier outlets. ● Delivered integrated digital marketing campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads. ● Boosted LinkedIn newsletter subscriptions, significantly expanding the audience and strengthening recurring content engagement. ● Managed the European marketing budget and identified cost-efficient advertising and influencer opportunities, improving overall campaign ROI. ● Organised and executed the company’s participation at major European blockchain and finance events, enhancing visibility and strengthening institutional relationships. ● Created annual digital and content plans; coordinated research-based educational materials that improved investor understanding and supported conversion. ● Strengthened brand presence and credibility in key markets through consistent messaging, education, and multi-channel execution

Developed the website and set up the company. Managed projects and freelancers. In charge of all marketing activities including social media ads and direct mail campaigns.

Helped develop and implement the marketing strategy in EMEA. Worked on marketing campaigns for new product launches and updated web content.

Managed 5 people (+ external agencies) ● Building the brand across the UK ● Developed and implemented comprehensive marketing strategy ● Identifying and implementing marketing campaigns (incl. social media) ● Monitored the success of the marketing activities and ROI ● Responsible for sponsorships (Saracens, International Opera Awards etc.) ● Responsible for the marketing budget ● Main point of contact for press enquiries and liaising with PR Agency.

Managed 3 people ● Change Management ● Member of “Improving the Client Service” committee (implementation of structural changes for Sales and Relationship Managers in Germany) – Optimise cross-selling opportunities ● Responsible for the marketing budget ● Developed and implemented thought leadership campaigns ● Responsible for the ‘BNY Mellon Rebranding’ project in Germany: Organised and conducted branding workshops for employees ● Responsible for internal and external communications ● Main point of contact for press enquiries and liaising with PR Agency

Main point of contact for clients and responsible for market and competitor research.

Managed a team, liaised with journalists, and organized events.

Defined and implemented marketing and advertising campaigns ● Assisted partners in monitoring client relationship development ● Assisted partners with in-depth research, including projects to further business development or for potential new work ● Created marketing & business development plan for partners ● Main point of contact for press enquiries ● Organised external client seminars and journalist events

Main point of contact for corporate identity/ branding ● Defined, coordinated and implemented marketing and advertising campaigns ● Responsible for the Quarterly Results Presentations for Corporates & Markets employee town halls (liaised with business managers and senior management on a quarterly basis) ● Responsible for marketing material requirements ● Liaised with senior management on a regular basis regarding marketing and advertising campaigns ● Wrote press release and internal announcements ● Organised internal and external events for the London office

Marine Industry

Marketing & Branding Agency

Intern