Designer

Delivered full service creative solutions: branding, websites, email campaigns and social content. Ran workshops and mentorships to upskill clients and junior designers. Built strong client relationships and a collaborative digital culture.

Enhanced user experience for HTML/CSS powered emails, increasing accessibility and engagement. Created social assets and landing pages that drove traffic and conversions. Leadership & Mentoring: Created a junior designer upskilling program by creating clear progression pathways, reducing average training time from 6 months to 3 months. Innovation: Developed an in-house SharePoint based “Creative Hub” for design resources and templates, which streamlined team workflows and was adopted across multiple departments. Accessibility & Impact: Organised “Innovation Days” within our team to revamp email template designs, improve mobile responsive layouts and adapt accessibility; resulting best practices were rolled out as new standards across the organisation. Contributed to an award-winning DE&I campaign, reinforcing the brand's commitment to inclusivity.

Managed a team of four junior designers, enhancing project efficiency. Created impactful design assets for community centres, increasing engagement. Launched and mentored an Adobe Photoshop course, significantly reducing certification time by 20% and enabling 80% of students to secure internships or freelance roles. Led creative production for local community centres.