Product Manager
Product Manager
Experienced product and marketing strategist with over 6 years in the banking and fintech industry, and more than 4 years of hands-on involvement in the cryptocurrency space. Proven track record in launching financial products, managing IT development projects, and driving user acquisition across multiple digital channels. In recent years, actively contributed to the launch and growth of 10+ crypto projects, both as an in-house team member and as a consultant at a specialized crypto advisory agency. Possess deep expertise in Web3 technologies, tokenomics, and go-to-market strategies for decentralized products. Strong background in online promotion of financial and digital products, as well as expansion into new markets (CIS, Europe, America, and Asia). Additionally, has global experience promoting gaming apps, service apps, and E-commerce products. Skilled in managing cross-functional teams of up to 15 people, delivering reports across key workstreams, and leading international marketing campaigns. Currently working as the Head of Customer Experience for a major fintech product with a global audience.
Experience: 8 years
Yearly salary: $46,000
Hourly rate: $40
Nationality: 🌏 Remote
Residency: 🌏 Remote
Experience
Business Development Manager
GoDefi 2024 - 2025
GoDefi - the first truly DeFi and wallet-agnostic payment card on Solana. It is a truly decentralized payment service, enabling users to spend funds directly from their decentralized wallets on real-world goods and services. Main responsibilities: Strategic Partnership Development (Payment providers, BIN - sponsors, marketing agency,crypto protocols ). Market Expansion & Go-to-Market Strategy. User Acquisition & Community Growth. Achievements: Found a key investor for the company. Found and signed a payment provider and BIN sponsor. Supervised the marketing agency in the process of creating a visual style, Go-to-Market strategy and marketing activities throughout the entire term.
Product Manager
BDC Consulting 2023 - 2024
BDC Consulting - consulting crypto projects at all stages of development - from developing a business concept to a market entry strategy and business process management. Main responsibilities: Product Strategy & Roadmapping. Business Concept Development. Process Management. Go-to-Market & Launch Strategy. Growth & Scale-Up Strategy. Achievements: Participated in the creation of a cryptocurrency exchange (competitor analysis, product analysis, ICP, functionality implementation strategy), as well as the development of a Go-to-Market strategy. Completely developed the concept of an educational portal for this exchange. Successfully completed product-related work (competitor analysis, product analysis, ICP, functionality implementation strategy, growth strategy, etc.) for projects in the following areas: Web3 ecosystem for real-world assets, a project to create an algorithmic stablecoin, crypto brokerage company, crypto wallet, Mining company, etc.
Head of Customer Experience Department
MAPS.ME 2022 - 2023
MAPS.ME - online and offline maps with an audience of hundreds of millions of customers worldwide. The application also features payment cards integrated into a non-custodial crypto wallet. Main responsibilities: Development and implementation of processes in the customer support department. Preparation of technical requirements and support of IT system development. Integration of third-party services. Integration of AI for customer service and to reduce the load on operators. Analysis of customer experience. Training of support operators. Achievements: Creation of a range of systems for operator’s use (general Dashboard, refund service, automated reporting, etc.). Development and implementation of all department processes from scratch. Integration of external services into the company's infrastructure for multi-channel customer support in 'one window'.
Marketing Director
Breeeth! 2021 - 2022
Breeeth! - E-comm. Sells climate equipment in 5 countries - Russia, Ukraine, Belarus, Kazakhstan, and Switzerland. Main responsibilities: Launching sales in Kazakhstan. Introducing own-developed air humidifier to the market. Forming and managing the marketing team and contractors. Developing and executing sales plan in all territories. Updating the company's website and developing user scenarios to increase conversion. Developing sales on marketplaces (OZON, Yandex.Market, Wildberries, SberMegaMarket, Aliexpress). Achievements: Ensuring entry into a new market - Kazakhstan. Achieving a sales level of 60 million rubles per year. Reducing advertising expenses by 50% without losing sales. Launching new advertising channels - trigger email newsletters, targeted advertising, CPA. Increasing sales by 46% in 3 months.
COO
123Agency 2020 - 2021
Project for monetizing rejected financial traffic. Main responsibilities: Formulation of product hypothesis, market research. Implementation of analytical tools for product development and business management. Project team management (assessment of necessary resources and team formation). Development of company products and services. Achievements: Series of websites were created to collect applications for credit products from organic and advertising traffic. Telegram bot was launched with educational materials and useful tools for beginner arbitrageurs. New product was launched for assessing the solvency of clients and non-banking financial institutions. CRM system was launched for storing and routing online traffic to various consumers (email and SMS mailing services, push notifications, traffic monetization services).
Project Manager
Brokercreditservice (BKS Financial Group) 2019 - 2020
Main responsibilities: Creating a credit conveyor. Coordinating work between internal departments and external contractors. Integrating with external data sources. Creating new sales channels and customer service channels for the financial group. Creating processes for remote delivery of bank cards. Achievements: An online credit conveyor was developed. An automated risk assessment system for potential clients was implemented. Cross-selling channel for bank products was created. The website was updated to increase conversion and optimize customer paths.
Head of Online Marketing Department
MILI 2018 - 2019
MILI is a financial company that provides urgent microloan services. Main responsibilities: Transformation of the business for online operations. Development of processes for the new work format (application collection, scoring, instant loan issuance). Development and implementation of marketing strategy (launch of CPA channel, optimization of customer journey on the website, event marketing, monetization of rejected traffic). Development of CRM and launch of new acquisition channels (external call centers, data enrichment, email marketing and trigger communications: launching a new direction from scratch). Analysis of competitors' activities and reputation management of the company online. Achievements: business transformation to online, three-fold increase in sales up to 3,500 PDL loans per month, launch of the system for enriching CRM with external data.
Chief Internet Promotion Specialist
Alfa-Bank 2016 - 2018
Alfa-Bank is the largest private bank in Russia. Worked in the Retail Business Unit. Main focus was on sales of credit and debit cards, personal loans and mortgages. Main responsibilities: Implementation of marketing strategy aimed at increasing online presence and sales of key products. Management of online sales in performance channels (Yandex Direct, Google AdWords, VK, MyTarget, Facebook/Instagram, Criteo, Email marketing and trigger communications, CPA networks). Coordination of work with advertising and creative agencies. Coordination of work with IT and design departments. Budget and media planning. Analysis of competitors' activities. Achievements: Threefold increase in sales of credit cards. Twofold increase in sales of debit cards and personal loans. Relaunch of mortgage promotion for the first time since 2007. Led the stream on debit card development while working with Boston Consulting Group.
Skills
ai
crypto
head-of-marketing
influencer-marketing
marketing-lead
project-manager
user-acquisition
product-manager
english
russian