Marketer

Marketing, brand and creative executive leadership for pipeline of Web3 start ups ReneVerse, Sphera World, OneClick, Arkefi, Azos and more. Brand development, go-to-market strategy, north star messaging and deploying innovative tactics for meaningful growth.

Led development and production of all marketing video, copy and design assets for social media, events, partnerships and internal initiatives. Established workflows, managed budgets, hired vendors and managed creatives. New brand design system, launched new landing pages, partnership content, ad campaigns for tech products like AlgoKit. Speaking engagements on public forums online and industry panels.

Conceived of and launched the flagship "Create Without Limits" tag and brand campaign across the entire Avalanche ecosystem. Led performance marketing, social media and print. Led campaign direction, and copywriting of marketing content, including a new website and merch site. Led the development of a new design system. Launched the Core wallet and Enclave product ad campaigns.

Brands and agencies: Google, BBDO Atlanta, Fox, NBCU, MTV, Netflix, HBO, 5-hour Energy, Drybar, Western Digital. Superbowl creative director and live-action director for Fox. Wrote, creative directed, and directed content featuring A-list talent: Jamie Foxx, Mark Wahlberg, Howie Mandel, Ozzie Osbourne and many more. Launched NFT project on the Ethereum network: 3D photo-real avatars for gaming and content creationgrowing +500% Twitter, +3400% IG, +500% TikTok, +200% YouTube.

Led creative teams in the production of major broadcast campaigns for Mazda, Jeep, Capital One, Coppertone, NJ Lottery, Vh1 and Burger King. Pitched and won account for Bloomberg TV and their flagship show “With All Due Respect,” winning an AICE award.

Created Samsung branded content campaign earning the company 30 million dollars in ad sales revenue. Directed the creative process from RFP phase through delivery for dozens of fortune 500 partners including VW, BMW, Subaru, Hyundai and Home Depot.

Wrote, produced and directed content featuring Kanye West, Common, Chris Brown and Robin Thicke. Supervised editorial, VO and audio mix sessions. Wrote and produced award-winning animated pinball campaign, working with Mark Mothersbough from Devo.