Strategic Web3 marketing executive with 8+ years leading brand growth, GTM execution, and storytelling in blockchain, GameFi, and NFT ecosystems. Proven ability to scale marketing orgs (20+ people), shape positioning for both infrastructure and consumer products, and deliver on high-value campaigns across paid media, influencer/KOL ecosystems, and SEO. Strong narrative-driven marketer and advisor to multiple Web3 startups. Notable success in generating $70M+ in project raises and consistently growing communities to 100K+. Regular speaker at IRL Web3 events such as Token2049 and other major Web3 events with wide ecosystem visibility and influence and a comprehensive network.
Experience: 5 years
Yearly salary: $180,000
Hourly rate: $0
Nationality: 🇬🇧 United Kingdom
Residency: 🇨🇳 China
Experience
Head of Marketing, BD & Community
Pixelmon / LiquidX 2021 - 2024
Co-led GTM and community strategy for $70M NFT mint (26,000 ETH). Drove Discord strategy to 100K+ members with consistent engagement post-launch. Created lore and immersive storytelling to enhance brand depth and loyalty. Represented the brand at international events (Singapore, Dubai, Korea). Oversaw influencer relations, content roadmap, and community retention.
Web3 Lead (Contract)
CultureCom Media (Shanghai) 2021 - 2022
Delivered Chinese market GTM strategy and localized whitepaper, Gitbook, and community playbooks. Built WeChat & Discord engagement campaigns and influencer marketing plans. Led strategy pivots aligning blockchain vision with AI and trend-driven opportunities.
Creative Director & Marketing Lead
Dreamland Genesis 2021 - 2022
Led creative and narrative marketing strategy for successful NFT mint (sold out in 13 minutes). Oversaw SEO, Gitbook, and influencer campaign execution.
Copywriter & Web3 Marketing Consultant (Freelance)
Various Clients incl. Tencent, Audi, Indie Studios 2018 - 2024
Created whitepapers, GTM strategies, and Web3 brand content for token launches and GameFi projects. Supported multiple raises and growth campaigns during NFT bull cycle.
Skills
business-development
community-manager
content-marketing
copywriting
creative-director
digital-marketing
growth
marketing
partnership
social-media
