Marketer

Conceptualized and launched 'Web3Wednesday' and its operations while managing the campaign materials and content across platforms to drive Blockchain startups' collaboration and community engagement. Drove user adoption for 11 startups by providing, ideation, MVPs, product development road-mapping, and GTMS consultation leveraging SQL and Tableau to identify new high-value demographics to optimize adoption lifecycles. Led Marketing for 1 Nordic-Baltic IEEE Blockchain Symposiums (Trust´24-link) in industry-wide product awareness. Enhanced Operational Efficiency & Revenue: Implemented CRM processes to streamline operations and leveraged customer segmentation data to devise a transformative revenue model to increase subscriptions by 9 companies.

Managed multichannel advertising & SEO strategies, SoMe plans, and landing pages to enhance brand visibility. Evaluated public sentiment on cryptocurrency trading & investment, resulting in significant adjustments to marketing techniques and operation strategies. Managed & oversaw market entry strategies for launching a new crypto merchandise shop, leading to early sales. Monitored brand storytelling consistency across marketing channels, achieving 67% growth in organic followers on Social Media, which in turn increased merch shop visibility and global purchases by 17%.

Programmatic Marketing Apprentice at Tori.fi, which is Finland’s biggest B2C and C2C online marketplace for all products. Completed a 5-month mentorship exposure to advertisement & monetization methods used at e-commerce Tori.fi & Oikotie. Engaged with Demand-Side-Platforms, Ad Exchanges, Supply-Side-Platforms, and Real Time Bidding, SEO tools. Traffic/Performance Marketing Analysis (PPC, CPM, CTR, ROAS, CAC, CVR, ATS, BR, UV), Search Engine Optimization, EU’s GDPR and data privacy policy, and marketing budgeting approaches.

Performance Analysis & Automated Dashboards: Created Power BI sales dashboards, compelling ad collaterals, visual assets, and proof points to optimize market cycles, customer lifecycles, and measure campaign effectiveness. Designed GTMS, campaigns (A/B Testing), and social activation like virtual events and product demos for JetClass. Achieved 68% retention rate by offering clients from Merck, Cargill, J&J, Yandex, Philip Morris, and Renaissance the EdTech alternative during the pandemic through minimized switching costs, & value parity leveraging Salesforce. Utilized ZoomInfo & opportunity spotting to target HR Heads to generate leads and achieved a 23% increase in SQO.

Collaborated as a UX and Testing team member for JetClass & Prezi MVP, focusing on Innovators' adoption analyses. Conducted testing & deployment, mapped UX navigation & pain points, Early Adopters churn rates, & MVP glitches. Utilized simulations & prototyping to resolve software issues, resulting in increased Early Adopter rates by 12%.