Business Development Expert

Implemented GTM strategies for wstETH expansion on multiple L2s including Base, ZKSync and BNB Chain with peak TVL of 75k ETH on Base. Managed key partners and relationships between different protocols and LidoDAO. Successfully campaigned for and received multiple grants from different L2s including Arbitrum’s LTIPP. Worked on a strategy for retention and adoption of wstETH through the grant. Managed the integration of wstETH across several protocols including GMX, Vertex.

Implemented a community strategy to engage a community of approximately 2500 people leading up to the project's launch. Collaborated with and hosted different projects and key personalities in the crypto space to bring valuable content to members of our community. Assisted with organizing and executing IRL events for the community. Strategised and worked on engagement strategies to maintain a thriving and active community post-launch.

Grew Zilliqa's Twitter follower count from approximately 160,000 to 390,000 in a year. Created instructional and educational content to help the community better understand concepts related to DeFi, teaching them how to become users of our blockchain. Worked with ecosystem partners such as Centralized Exchanges and Builders to host Twitter spaces for the community. Worked with our incubator arm, ZilHive on campaigns and a rebranding strategy to attract builders to our hackathons and incubator programs. Participated and assisted with the ZilHive incubator program by being on a panel of advisors for the builders in the lead up to their demo day.