Marketer
Marketing Manager, Community Manager, Operations, Growth
My name is Iana, and I am a marketer and strategist with over 7 years of experience in the rapidly evolving world of Web3 and AI. With a passion for blockchain technology and a strong foundation in marketing strategy, I specialize in building brands, growing communities, and creating meaningful engagement across global ecosystems.
Throughout my career, I’ve developed a deep understanding of the unique challenges and opportunities that come with marketing in the decentralized space. I’ve honed my expertise in community building, content creation, influencer marketing, and event strategy, consistently delivering impactful results and measurable growth for the teams and projects I’ve supported.
As a results-driven Web3 and AI strategist, I have successfully led global community engagement, event growth, and content initiatives that align with business objectives and drive adoption. I take pride in orchestrating large-scale online and offline events, mentoring teams, and designing programs that strengthen awareness and accelerate ecosystem development.
Looking ahead, I’m excited to push the boundaries of Web3 marketing, explore emerging technologies, and craft creative, data-driven strategies that inspire communities and amplify brand impact in this fast-moving industry.
Experience: 7 years
Yearly salary: $90,000
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Community Engagement Lead – Global Adoption
DFINITY 2025 - 2025
Drive global community engagement programs that increase awareness and ecosystem participation ● Develop and execute marketing strategies ● Proven ability to scale developer communities, build impactful partnerships, and drive engagement in emerging tech landscapes ● Organised the largest online hackathon with more than 11,700+ developers [Link] ● Managed global ICP HUBs Program to ensure regional alignment and collaboration ● Build strong relationships with developer communities, startups, and entrepreneurs ● Proven ability to organize large-scale online events featuring multiple speakers and projects, attracting thousands of views ● Work with DevRel to market new features and lead campaigns that grow developers and ecosystem partnerships ● Leverage analytics tools to track KPIs ● Planned and executed large-scale online events (webinars, workshops, AMAs, Townhalls, livestreams) featuring complex, multi-hour programs
Internet Computer Marketing Team
DFINITY 2023 - 2024
Co-Founder & Regional Growth Director | August 2023 – December 2024 ● Founded and scaled ICP HUB Thailand into the leading Web3 innovation hub in APAC ● A strong track record of owning and executing both global large-scale and intimate events–from flagship conferences to executive programs ● Ability to build strong relationships with internal and external stakeholders at all levels, including senior executives ● Marketing experience leading and producing high impact events in a B2B environment, including bespoke, experiential, and white-glove events ● ● ● ● ● ● Incubated 30+ projects with a 70% success rate through mentorship and structured evaluation. Formed partnerships with academic institutions Organized major ecosystem events, including a flagship DevCon with more than 18,000 signups [Link] Built partnerships with KOLs and PR agencies to expand visibility and reach across the APAC region. Represented ICP as a speaker at multiple blockchain and innovation conferences Designed and executed Web3 incentive campaigns
Skills
content-marketing
events-manager
growth
growth-hacker
growth-marketing
marketing
english