Product Manager

Roc Nation launched a new initiative to support Early Scholars transitioning into college programs. Developed onboarding strategy and experiential learning programs for students entering college. Managed logistics and organized experiential learning trips, exposing scholars to real-world opportunities to help shape their future goals.

LIU-iF is an initiative within the Business School that empowers students to actively manage a $120,000 investment portfolio diversified across 12 sectors of the S&P 500. Focused on driving portfolio growth through the implementation of optimized investment strategies. Performed research based on ESG (Environmental, Social, and Governance) factors to ensure alignment with responsible investment principles.

Worked on a product launch plan for a client from India, who wanted to launch their board games in the US. Developed GTM strategy for a board game client entering the U.S. market, including pricing analysis and channel partnerships. Designed a competitive intelligence framework for market penetration and revenue planning.

Focused on crypto integration, set up analytics for the company, and managed the portfolio. Integrated crypto and mutual funds into a unified portfolio product using ML tracking. Implemented Clevertap analytics and Superset dashboards to enhance decision-making. Increased retention from 12% to 28% through gamification, contests, and personalized nudges. Designed and launched product features that reduced CAC and boosted DAU/WAU/MAU. Designed a 12-month product roadmap, collaborating with vendors to launch key portfolio features. Handled production incidents regularly and pushed released based on the criticality of the problem.

Web3 was a great learning experience. Worked in an agile environment with Blockchain technology like tokens and their usage, NFT, DeFi, and wallet analysis. Structured development process with sprint planning and backlog grooming sessions. Launched Smart Contract Indexer with AI-enabled data parsing and wallet analysis. Re-designed a wallet explorer and behavior analysis tool integrating NFTs, tokens, and DeFi activity. Created instrumentation frameworks to optimize product KPIs using behavioral data. Collaborated with Web3 communities to expand branding and partnerships for tokenization. Managed releases regularly based on KPI and roadmap.

Started with MPL when it was a new app and during its battle launch in the tech team and walked along its journey till it became a Unicorn. Managed end-to-end product lifecycle. Optimized the user funnels in the app, focused on the new user Login journey, and designed activities for new users to increase retention and activity. Reduced churn percentage KPI by 15% implementing new first-hour and D0, D1 activity for users. Integrated Clevertap integration, which helped us understand the complete user behavior in the app. Driving engagement & retention by launching new formats of tournaments and battles to increase retention. Indonesia – App launch, Product Management & Revenue Management. Drafted new tournament staples to overcome the legal challenges in the new geography. Increasing retention and GMV from new users. Focused on getting the business to a positive revenue. User Behavior Optimization and Segmentation: The divide-and-conquer method was used to understand users in different cohorts. Generated customer scores like Affluence for customer segmentation and targeted campaigns. Incident management: Handled Incidents on production by creating necessary war rooms with required stakeholders immediately. Managed releases regularly based on KPI and roadmap.

This product was very challenging and huge. It had many options and many metrics to be maintained and analyzed. Led feature design and usability testing for a complex product suite, resolving user pain points through innovative solutions. Collaborated with cross-functional teams to document product functionality and prioritize feature rollouts. Demonstrated key product functionalities based on customer journey mapping to improve adoption and satisfaction.