Designer

Led Product & Design at Shiba Inu, delivering 20 products including Wallet, DAO, DEX, NFT Marketplace and AI, driving growth and adoption. Launched a redesigned Shib.io platform, reaching over 1M monthly unique visitors and driving a 100% increase in user engagement. Grew the design team 5x, adding multidisciplinary skill set and execution across Product, Visual, Motion, Copy, and Illustration to support expanding needs. Oversaw Product Design for major releases including Shibarium blockchain and $TREAT, improving UX and reducing support tickets by 100%. Forged collaboration with C-suite and Engineering, accelerating complex product delivery in a decentralized environment. Secured over $12 million in series A investment to drive product growth. Represented Shiba Inu's product and design vision at key industry events such as the Blockchain Futurist Conference and industry podcasts.

Product Design Lead at Intercom, responsible for the flagship Messenger product across a 53-person team. Created the vision and strategy for nextgen Messenger 5. Spearheaded the launch of key features - including customization, native ticketing, modular interface and UX improvements. Attained 87% self-serve customer support rates, and 10-fold sales increase. Managed a high-performing design team comprising Principal and Staff Designers, optimized efficiency through new rituals, hired top talent, and boosted collaboration and satisfaction as reported in team satisfaction surveys.

Led product execution for a global digital wallet and spend management solution, expanding into EMEA, US, and enterprise markets. Led a 360° redesign and rebrand of the mobile-first payments platform, optimizing onboarding and customization to drive adoption and conversion. Created the first unified Design System across web, mobile, and applications. Contributed to $250k increase in transaction volume following platform updates.

Improved user engagement by 10x with Rental Cars redesign/UX improvements. Reduced CS contact by $7million annually by addressing user pain points. Conducted field research and leveraged data insights to guide design solutions.

Increased bookkeeping and reconciliation efficiency by 60% by designing a new bank workspace and reconciliation tools. Mentored 5 Designers to enhance team design capabilities.

Leading UX and championing user-centered design practises. Reduced user friction by 90% through conducting in-depth user research and applying insights to iterative improvements.

Leading and delivering on complex UX/UI challenges for the Hypothesis client. Interviewing and interfacing with external publishing clients.

Designer for Nest Automated IoT mobile and cross-platform devices. Collaborative design, review and ideation of Nest Secure Home and Thermostat Products.

Increased user engagement by 30% by developing a mobile-first social networking application. Improved user engagement by 25% by designing tools for asset management, analytics, and data visualization.

Amplified YouTube digital ad spend by $15M by delivering a research-driven analytics tool.