Marketer
Senior Performance Marketing Manager (Growth Focused Customer Acquisition & Retention)
Performance marketing professional with six years of experience driving scalable customer acquisition and business growth through data-driven campaign strategies. My expertise includes managing substantial growth marketing budgets ($400K+ monthly) and leading teams to deliver measurable growth outcomes for clients across technology, B2B, beauty, and education sectors. With knowledge of crypto markets and Web3 ecosystems gained through professional development and active market participation, I bring specialized insight into digital asset marketing and DeFi project promotion.
Experience: 9 years
Yearly salary: $60,000
Hourly rate: $20
Nationality: 🇻🇳 Vietnam
Residency: 🇻🇳 Vietnam
Experience
PERFORMANCE MARKETING EXECUTIVE
HELLO HEALTH GROUP 2020 - 2021
Hello Health Group is one of Asia's leading digital health ecosystems, driving growth for health and wellness brands. Key Responsibilities: Developed customer acquisition funnels across Meta and Google for Healthcare and FMCG sectors, navigating industry regulations while optimizing conversion paths. Designed comprehensive CRM and lifecycle marketing strategies, nurturing prospects through complex decision journeys to improve retention. Created trust-driven content strategies that balanced educational value with growth objectives.
SOCIAL MEDIA EXECUTIVE
ADK 2019 - 2020
ADK is one of Japan's largest advertising agencies, with global reach across strategy, creative, and growth activation. Key Responsibilities: Managed integrated social media and paid advertising campaigns across Electronics, Health & Wellness, Retail, and Hospitality brands. Built brand communities while executing targeted acquisition strategies, balancing organic engagement with performance advertising goals. Coordinated influencer and KOL partnerships to amplify brand reach and drive authentic user acquisition through trusted content creators.
Skills
ads
brand-marketing
copywriting
digital-marketing
growth-marketing
influencer-marketing
marketing-analyst
marketing-lead
marketing-manager
social-media
marketing
english