Social Media Expert

Took charge of the Social Media and Graphic Design department. Reached outstanding results and over-delivered for the marketing objectives with organic and paid strategies. Effectively trained junior employees and freelancers. Reported directly to clients.

Crafted social media strategies for clients, content pillars, SWOT Analysis, etc. Researched best practices for clients' social media marketing, especially in the field of cryptocurrencies, NFTs and Web3. Designed and collaborated on graphic design content. Planned, posted and scheduled social media content for clients. General Social Media Management and Reporting.

Independently and collaboratively worked with the content and creative team to devise a social media strategy, including editorial planning and calendar organization for various campaigns and clients. Established and maintained relationships with key influencers, managing them on a long-term basis or for specific campaigns. Created a set of Key Performance Indicators (KPIs) for each client. Launched and managed brand profiles on essential social media platforms. Launched organic and paid campaigns for several client. Monitored, analyzed, and reported on social media activities using analytic tools such as Hootsuite, Facebook Insights, and others. Collaborated closely with Managing Staff to ensure best practices within the agency and to expand the social media department. Conducted training for new employees on their responsibilities.

Oversaw and coordinated staff, including supervising teams, delegating tasks, and evaluating performance. Managed financial accounting tasks, encompassing budget creation, bookkeeping, invoicing, and financial reporting. Performed a range of secretarial duties, such as scheduling appointments, handling correspondence, and maintaining records. Efficiently managed and organized data, ensuring its accuracy, security, and accessibility. Developed, implemented, and monitored company policies and procedures to ensure organizational effectiveness and compliance. Provided exceptional customer service, addressing customer inquiries, resolving issues, and maintaining high levels of customer satisfaction.

Maintained calendars for editorial activities, press conferences, events, etc., and updated media lists. Engaged in brainstorming and planning sessions. Aided in the organization and execution of events and campaigns. Conducted research to aid public relations planning. Composed and disseminated content, including newsletters and press releases. Helped in monitoring media coverage and public relations metrics, such as web analytics. Performed general administrative and clerical tasks.

Gathered and examined data regarding customer demographics, preferences, needs, and purchasing patterns. Compiled detailed reports on research findings. Evaluated the satisfaction levels of customers and employees. Projected and monitored trends in marketing and sales, based on data analysis. Acquired and supplied information aiding businesses in understanding their market standing. Undertook studies on consumer opinions and marketing tactics, working in tandem with marketers, statisticians, pollsters, and other experts. Collected information on competitors, analyzing their pricing, sales, and marketing and distribution strategies.

Performed research on audience preferences. Generated, edited, published and shared engaging content daily. Managed community. Suggested and implemented new features to develop brand awareness, like promotions and competitions. Stayed up-to-date with current technologies and trends in social media, design tools and applications.