Designer

Designed and launched key products across NFT, Web, Content, and App teams, driving both 0→1 and growth-stage initiatives. Led the end-to-end design of Binance NFT and Binance Square, from concept to launch. Contributed to the major redesign of Binance.com and optimized Convert and in-app user flows.

Collaborated with founder Jerey Huang (Machi Big Brother) to design and launch multiple 0→1 social and content products. Led full-scope design for social and podcast apps — from brand identity to UI/UX and launch assets. Contributed to early Web3 initiatives including branding and UI for Cream Finance, an early DeFi lending protocol.

Designed web experiences for gaming and crypto-social features on the Joyso exchange platform. Created marketing and media assets to support product campaigns and community engagement. Collaborated with developers to ensure cohesive design implementation across web and interactive content.

Official website's branding and visual style for the product. Website visual design and artistic layout design. Event web pages, creating website activity pages, and producing game product pages.

Responsible for the visual design of the project website. Mobile device UI interface design. Large-scale website development and responsive web design (RWD) implementation.