Marketer

Monitored user sentiment across social platforms and synthesized insights into actionable reports for leadership and product marketing teams. Created communication playbooks and FAQ resources for recurring customer concerns, aligning tone and message consistency across teams. Collaborated cross-functionally with suppliers and founders during launches and incidents, ensuring accurate, transparent updates. Led brand design, product visuals, and digital campaigns for a fast-growing consumer coffee brand, managing both B2C and B2B communication assets. Designed packaging, promotional materials, and visual guidelines ensuring consistency across physical and digital touchpoints. Developed and maintained visual templates, automation assets, and social content systems that streamlined marketing production and team coordination. Supported web and email design to improve customer experience and visual clarity across platforms.

Supported community communication for a fintech app with 1M+ users across LATAM. Conducted social listening across Discord, Reddit, and Twitter to identify recurring issues and report to Product and PR. Trend-hunted across X, wrote content for in-app notifications, and all social media (Argentina, Brazil, LATAM).

Managed community engagement across Discord, Twitter, and Telegram for NFT and blockchain art projects. Translated technical updates and event information into clear, accessible messaging for non-technical audiences. Coordinated PR, marketing, and product teams for high-visibility events including Refik Anadol’s Machine Hallucinations (Teatro Colón) (LATAM for the first time) and Edgardo Giménez’s Fancy Monas (Este Arte, sold out). Authored internal documentation, onboarding guides, and crisis communication templates for collaborators and partners.